Smart Phone, Home Automation And Smart Grid - 2711 Words

Introduction Our daily lives have been changed by technological revolution beyond our recognition over the last few decades in almost every sphere of life whether it be work, play or sleep. It seems like a magical world of smart devices such as smart phones and smart electronics which has been developed into state of the art smart homes, home automation and smart grid. With the further advancement in technology, it is bound to be ineluctable aspect of our lives. tagPlug – smart switch and plug is supposed to become a noteworthy product reinventing the concept of smart homes in India and abroad. Nearly 20 to 25 percent of our total residential and commercial energy usage is consumed by electronic equipments in home and office, most of which is consumed when such equipments operate in standby or sleep mode i.e., when they are designed to consume low power and not actually being utilized. tagPlug plays the role of a savior by helping people keep track and understand their energy usage on a da y to day basis. The aim is to make customer aware of their energy consumption and help them save energy wherever possible. tagPlug can monitor the energy consumption and provide data on Android device making it accessible with the swipe of a finger hence making our life comfortable. The other features incorporated in tagPlug are setting alarm to switch device at a particular time and remotely controlling appliances. As a product, tagPlug is a really smart way to understand and manage ourShow MoreRelatedBuilding Distribution Of Energy And Energy Distribution989 Words   |  4 PagesMany cities are trying to adopt smart grids to efficiently manage distribution of energy. Currently the main source of energy is coal and fossil fuels. Technological advances have not yet reached the stage where renewable sources of energy can sustain life globally. It has been estimated that by 2050, the world s fossil fuel might get completely depleted. Hence it is important to conserve energy and use it efficiently. Sm art sensors can be installed in offices and homes to make sure lights are switchedRead MoreSmart Parking Essay1625 Words   |  7 Pagesparking problem is a key aspect of turning our smart city vision into reality. To achieve this goal, this paper proposes a solution that merge different technologies into one system. These technologies include RFID, WSN, NFC, Cloud, and smart phone. This architecture enables us to collect, the environmental variables , the occupancy state of parking spaces, and provide user directions to the nearest vacant parking spot by using a smart phone application in real time. This application alsoRead MoreWireless Network Method Using Smart Grid Communications2752 Words   |  12 PagesMETHOD USING IN SMART GRID COMMUNICATIONS Ehsan Dolatshahi Independent Study April 22, 2015 Introduction The old generation of electrical power grid has taken care of our needs in the past. However, as our world progress technologically, so do the expectations from different infrastructures around us. Smart grid is an initiative to completely restructure the electrical power grid to meet the current and future requirements of its clients. Upgrading our electrical power grid could bring novelRead MoreThe Internet Of Things Will Disrupt Most Industries1456 Words   |  6 Pagesthrough smart homes, smart cars or smart health care. It s clear that the Internet of Things will disrupt most industries (Fallon, 2014, para. 2). Today, many of us have, at least two or more connected devices like laptops, smart phones, tablets, including other devices such as TVs, cameras, etc. Then there is a rapidly growing range of other smart appliances that can now connect via the internet, such as, a fridge, washing machine, heating control appliances, all the way to a smart home. The InternetRead MoreMarke ting At Cloud Mobile App Development Platform Kii1374 Words   |  6 Pagesthrough smart homes, smart cars or smart health care. It s clear that the Internet of Things will disrupt most industries (Fallon, 2014, para. 2). Today, many of us have, at least two or more connected devices like laptops, smart phones, tablets, including other devices such as TVs, cameras, etc. Then there is a rapidly growing range of other smart appliances that can now connect via the internet, such as, a fridge, washing machine, heating control appliances, all the way to a smart home. The InternetRead MoreSystem Description Of The System1802 Words   |  8 Pagesthe ATmega2560 microprocessor block diagram and the Figure 2.6 listed ATmega2560 microprocessor specifications. â€Æ' Fig 2.4 AVR CPU â€Æ' Figure 2.5 ATmega2560 Microprocessor Block Diagram Figure 2.6 Specifications of ATMEGA2560 2.5. Smart Home Automation System Components This project is using an Arduino MEGA2560 (Figure 2.7) which is based on an ATmega2560 microprocessor. Figure 2.7 ArduinoMega2560 2.5.1. Arduino MEGA2560 Microprocessor An Arduino MEGA2560 Microprocessor has designed basedRead MoreUrban Factorization According And The Privatization Of The Means Of Production Essay2985 Words   |  12 Pagestransferred agriculture society into industrial society. In this era, development of machines along with the steam engine, played brought the Industrial Revolution. The steam engine also improved the systems of transportation, communication and automation. From Industrialization, the social and economic development started to have a relationship with technology and its innovation. It was occurred by the Industrial Revolution, which took place from the 18th to 19th centuries4. Before the advent ofRead MoreThe Coming of Intelligent Green Vehicles3954 Words   |  16 Pagesautomotive automation. Ever since the 1939 Worlds Fair, the idea of autonomous vehicles has captured the publics imagination. Today, intelligent, green vehicles are driving the future of transportation. The looming energy and environmental MegaCrisis has carmakers scrambling to raise fuel economy and develop commercially viable vehicles that limit pollutants. Enabling technologies such as advanced IT systems, artificial intelligence, and speech recognition are giving rise to smart cars thatRead MoreDoes Technology Go the Right Way and Will It Save or Ruin Our Civilization?3650 Words   |  15 Pagescentury. It can be foreseen that technological progress is going to be the primary factor driving the development of human civilization. When it comes to technology, it is thought as communications, writing systems, telecommunications and mobile phones, animations, broadcasting, radio, radar, satellites, printing, cinema, TV, and finally internet as most advanced one. Therefore, technology continues to change our world each and every day. Every year some new item of technology becomes a part ofRead MoreSwot Analysis of Cloud Computing5927 Words   |  24 PagesMarketing and Shipment categories in one product on the lowest prices comparing with any Cloud Computing Company in this world. History of Cloud Computing: History of Cloud Computing: Cloud computing has evolved through a number of phases which include grid and utility computing, application service provision (ASP), and Software as a Service (SaaS). But the overarching concept of delivering computing resources through a global network is rooted in the sixties. The idea of an intergalactic computer network

Struggle And Disillusionment In Shakespeares Hamlet

As with the majority of Shakespeare’s works, the tragedy of Hamlet still remains an acclaimed source of inspiration for complex interpretations and in-depth criticism. Its value lies not within its plot, but rather within the constituents that gives rise to the textual integrity of the play. Hence, such thematic concerns of Struggle and Disillusionment are dramatically explored through elements of the dramatic form to impart an effect on the audience that allows the play to transcend contextual barriers. Such elements include the characterisation of the eponymous protagonist, various soliloquies, character foils, and the structure of the play. Edgar Johnson, expresses in his text â€Å"The Dilemma of Hamlet† (1956) that Hamlet’s madness is a†¦show more content†¦This is further supported by the presence of the Ghost in Act 3, of which only Hamlet notices. Gertrude assures Hamlet, â€Å"This is the very coinage of your brain/This bodiless creation ecstas y/Is very cunning in.† (Act 3 Scene 4). This gives rise to the suggestion that the Ghost is a manifestation of his newfound madness and hence the authenticity of Hamlet’s apparent madness is a source of conflict within the audience. Johnson, however, views Hamlet’s madness as an innate quality that encompasses ‘the temptation to wreak justice for the wrong reasons and in evil passion†¦Ã¢â‚¬â„¢[1]. He does not consider the audience’s knowledge of Hamlet’s ‘antic disposition’ which allows for the interpretation that the dilemma is perhaps his progression to madness. Accordingly, the peculiar dramatic treatment of struggle through the multifarious and inwardness nature of Hamlet directly engages the audience continuously. The internal struggles and disillusionment of the characters are conveyed to the audience in an intimate manner through the use of soliloquies. Hamlet’s core dilemma is revealed to the audience in his first soliloquy where he expresses his disillusionment with the world and life upon his mother’s swift remarriage to his uncle, describing it as â€Å"†¦weary, stale, flat, and unprofitable/Seem to me all the uses of this world!/Fie on ’t, ah fie!Show MoreRelatedStruggle And Disillusionment In Shakespeares Hamlet1901 Words   |  8 PagesAs with the majority of Shakespeare’s works, the 1601 tragedy of Hamlet still remains as an acclaimed source of inspiration for complex interpretations and in-depth criticism. Its values lies not within its plot, but rather within the constituents that gives rise to the textual integrity of the play. Hence, such thematic concerns of Struggle and Disillusionment are dramatically explored through elements of the dramatic form to impart an effect on the audience that allows the play to transcend contextualRead More‘Shakespeare’s Hamlet Continues to Engage Audiences Through Its Dramatic Treatment of Struggle and Disillusionment.’711 Words   |  3 Pages‘Shakespeare’s Hamlet continues to engage audiences through its dramatic treatment of struggle and disillusionment.’ In the light of your critical study, does this statement resonate with your own interpretation of Hamlet? In your response, make detailed reference to the play. It is human nature to both understand and have gone through the concept of struggle and disillusionment. All men and women regardless of status or colour will undergo struggle at some point in their lives, making them savourRead MoreEssay about Hamlets Struggle and Disillusionment1137 Words   |  5 PagesQUESTION: Shakespeares Hamlet continues to engage audiences through its dramatic treatment of struggle and disillusionment. In the light of your critical study, does this statement resonate with your own interpretation of Hamlet? RESPONSE: In the light of my critical study, the statement that Shakespeares Hamlet continues to engage audiences through its dramatic treatment of struggle and disillusionment resonates strongly with my own interpretation of Shakespeares play, Hamlet. It clearlyRead MoreStruggle and Disillusionment in Hamlet Essays919 Words   |  4 PagesShakespeare’s employment of dramatic struggle and disillusionment through his character Hamlet, contributes to the continued engagement of modern audiences. The employment of the soliloquy demonstrates Shakespeare’s approach to the dramatic treatment of these emotions. The soliloquy brings a compensating intimacy, and becomes the means by which Shakespeare brings the audience not only to a knowledge of secret thoughts of characters, but into the closest emotional touch with them too. Through thisRead MoreThe Human Condition and Ideologies in Hamlet by Willliam Shakespeare1522 Words   |  7 Pages Hamlet Texts reflect their context and paradigms but transcendental texts that explore aspects of humanity can resonate through time and remain relevant and accessible to audiences. William Shakespeare’s introspective play, Hamlet, explores the complexity of the human condition by reflecting ideologies such as justice, loyalty and morality. Although these deeply human ideas ensure the plays resonance, they are somewhat secondary to the depths of Hamlet’s human struggle. These thematic concernsRead MoreHamlet, By William Shakespeare1382 Words   |  6 PagesThroughout the play, in William Shakespeare’s Hamlet, introduces the introspective soliloquies of individuals whom explores their identity and moral conscience of familial conformity and expectations. The play resonates with generations across the ages because of the dilemma of revenge present in Hamlet focuses on the internal debate of family and one’s desires which is a relatable area regardless of the time period. Though confronted by the disparities of the world in figurative decay, the character’sRead MoreHamlet Essay Holly Silm1491 Words   |  6 Pagesï » ¿Hamlet Essay Holly Silm ‘Explore how time and place are used in Shakespeare’s Hamlet to shape the audience’s understanding of corruption’ The attribution of universality to a particular text is a prerogative of literary criticism that is fraught with the responsibility of contriving reconciliatory persuasions in preservation of the fundamental textual integrity of that text. William Shakespeare’s Hamlet has inspired diverse interpretations regarding its authorial preoccupations, structure andRead MoreHamlet: a Virtuous and Indecisive Character879 Words   |  4 PagesIn William Shakespeares Hamlet, the image patterns such as an unweeded garden, rot, and deception conveyed by Hamlet demonstrate how his impelling sense of justice and inability to act on his decisions doom him to his fate. The image pattern of an unweeded garden exemplifies Hamlet’s melancholy view of Denmarks monarchy and his hesitation to uproot the metaphorical weeds. Hamlet’s use of rot imagery manifests his dissatisfaction with life and inability to vie for his throne. The pattern of deceptionRead MoreThe Tragic Flaw Of Shakespe are s Hamlet1734 Words   |  7 PagesJacqueline Borutski ENG4U Mr. Froome April 11, 2016 The Tragic Overuse of Logic in Hamlet Logic is man s most valuable asset; it is what pushed humanity past other species and helped develop humankind into what it is today. Without such logic and reasoning, humanity would not have evolved into the strongest and most powerful beings alive. It is what has enabled us to dominate the world, create civilization, unlock the secrets of the universe through math and science and reveal the true natureRead MoreSociety : A Realm Of Doubt2191 Words   |  9 Pages the gradual loss of human convictions. This culture of distrust can be understood through Renaissance protagonists, who poignantly question their respective societies as they attempt to acquaint themselves with a distant world. William Shakespeare’s play Hamlet and Miguel de Cervantes’s novel Don Quixote demonstrate this fundamental cynicism through the doubt of human interactions and the assaying of society as a whole. As these individuals attempt to find their place in a larger realm, they realize

Active and Passive Sentences Free Essays

Your little boy broke my kitchen window this morning. My kitchen window was broken by your little boy. In the first sentence, the person who did the action (your little boy) is the subject, and comes first; then we say what he did (with the verb, broke) and what he did to (the object, my kitchen window). We will write a custom essay sample on Active and Passive Sentences or any similar topic only for you Order Now In the second sentence, the opposite happens: we start by talking about my kitchen window (the object of the first the sentence has become the subject of the second); then we say what was done to it, and who this was done by. The first kind of sentence, and the kind of verb-form used In It, are called ‘active’. The second kind of sentence, and the kind of verb-form used, are called ‘passive’. This difference in the verb conjugation is called one of Voice’, different from those of tense, aspect and mood. Examples of Active and Passive Voice Active voice describes a sentence where the subject performs the action stated by the verb. In passive voice sentences, the subject is acted upon by the verb. Sentences in Active and Passive Voice Here are examples of sentences written In both the active voice and the assive voice, with the active voice sentence appearing first: Harry ate six shrimp at dinner. (active) At dinner, six shrimp were eaten by Harry. (passive) Beautiful giraffes roam the savannah. (active) The savannah is roamed by beautiful giraffes. (passive) Sue changed the flat tire. (active) The flat tire was changed by Sue. (passive) We are going to watch a movie tonight. (active) A movie is going to be watched by us tonight. (passive) I ran the obstacle course In record time. active) The obstacle course was run by me in record time. (passive) The crew paved the entire stretch of highway. (active) The entire stretch of highway was paved by the crew. How to cite Active and Passive Sentences, Papers

Managing Diversity in Organizations-Free-Samples for Students

Questions: 1.How would you characterize the main Economic, legalpolitical and sociocultural differences influencing the relationship between the partners in Shui Fabrics? 2.How would you define Shui's core problem? Are sociocultural differences the main underlying cause of this problem? Why or why not? 3.What impact, positive or negative, does an all-male Board bring to the Organization? 4.How might Burger Fuel embrace even more cultural diversity within its Organization? Answers: Questions 1.Economic differences To the Rocky Rivers, the ROI of 5 percent was not satisfactory for the last three years and is considering to pull out from the venture possibly It is believed by Shanghai Fabrics that at an optimum ROI of 5 percent the company is functioning. From the local authorities, the company might land in hot water if it is increased (Austin, 2013). 3000 jobs have already been created was added to the countrys economy, with an unemployment rate of 20 percent. Legal-Political differences In China, the foreign investment policies are highly regulated Foreign companies are facing stricter regulations With legal-political standards, it has a track (Clegg, Kornberger Pitsis, 2015) Socio-Cultural differences In orientation of performance, it is different Less attention is paid by the Chinese towards profits rather its focus is more in creating jobs for their population By reducing the workforce the Americans are determined in achieving the highest ROI by having focus more on the efficiency Performance orientation: High emphasis on performance is placed by Americans and they reward people for improvements in their performance and the excellence. They want to visualize performance with economy, higher profit expectation and to be oriented to the task (Guillaume et al., 2014). Humane Orientation: The main concern of Chinese is the creation of jobs which is considered to be the real contribution to the local economy. 2.The core problem of Shuis is the lack of communication and the lack of cultural intelligence. The measurement of success of both partners is different with respect to American and Chinese partners of Shui fabrics. The performance of the company is the satisfactory element for Chinese partners as it helped in creating the jobs and boosting the economy while the ROI is only 5 percent with which the Americans are not pleased since last three years. Yes, we believe that the sociocultural difference of both the partners is the underlying cause of the problem. In determining the success the influence of sociocultural background is too large extent (Torry, 2017). If the situation was to be handled by me then we would simply state that the total profit cannot be increased drastically as we might be open in exploiting the Chinese government. 3.The rules that are followed by the company are designed by the corporate governance. This corporate governance involves the board members of the organization. So this appears to be having the positive impact as the structure is governed by them by the board members. According to the annual report of Burger Fuel 2009, the responsibility of the corporate governance of the group is given to the board of directors (Guillaume et al., 2014). In this, the control and the direction of the business are involved. In this case, the Burger Fuel consists of six men in, the board members who have some objectives which are as follows: Wants to establish the Burger fuel worldwide Risk management is administered However, in the BFW limited business and affairs for the overall action, the board is responsible from the behalf of the shareholders. Although the figures obtained from the annual report of 2014 suggest that on the whole the organization and board are performing well with a positive impact on the company as there is a growth of the business internationally and locally. 4.Possibly in the international market, the most important element is the consideration of the culture. Hence Burger fuel has to recognize that more cultural diversity has to be embraced by it within the organization for its success. From the past experience of the employees, it is understood that Burger Fuel is involved in inviting the people from all the cultures who are highly passionate as it is their value (Clegg, Kornberger Pitsis, 2015). The company should continue offering an enjoyable working environment to the employees who has been experiencing it. Fair pay policy has to be implemented for all the employees without prejudice. It has to build the team environment from various cultures by providing the working environment in an ideal manner. References Austin, R. D. (2013). Measuring and managing performance in organizations. Addison-Wesley. Clegg, S. R., Kornberger, M., Pitsis, T. (2015). Managing and organizations: An introduction to theory and practice. Sage. Guillaume, Y. R., Dawson, J. F., Priola, V., Sacramento, C. A., Woods, S. A., Higson, H. E., ... West, M. A. (2014). Managing diversity in organizations: An integrative model and agenda for future research. European Journal of Work and Organizational Psychology, 23(5), 783-802. Torry, M. (2017). Managing God's business: Religious and faith-based organizations and their management. Routledge.

Rooselvelt Essays - Delano Family, Livingston Family,

Rooselvelt Franklin Delano Roosevelt Franklin Delano Roosevelt was the 32nd president of the United States. Roosevelt served longer than any other president. His unprecedented election to four terms in office will probably never be repeated; the 22nd Amendment to the Constitution of the United States, passed after his death, denies the right of any person to be elected president more than twice. Roosevelt held office during two of the greatest crises ever faced by the United States: the Great Depression of the 1930s, followed by World War II. His domestic program, known as the New Deal, introduced far-reaching reforms within the free enterprise system and prepared the way for what is often called the welfare state. His leadership of the Democratic Party transformed it into a political vehicle for American liberalism. Both in peacetime and in war his impact on the office of president was enormous. Although there had been strong presidents before him, they were the exception. In Roosevelt's 12 years in office strong executive leadership became a basic part of United States government. He made the office of president the center of diplomatic initiative and the focus of domestic reform. Roosevelt was born at his family's estate at Hyde Park, in Dutchess County, New York. He was the only child of James Roosevelt and Sara Delano Roosevelt. James Roosevelt was a moderately successful businessman, with a variety of investments and a special interest in coal. He was also a conservative Democrat who was interested in politics. His home overlooking the Hudson River was comfortable without being ostentatious, and the family occupied a prominent position among the social elite of the area. Sara Delano, 26 years younger than her previously widowed husband, brought to the marriage a fortune considerably larger than that of James Roosevelt. The Delano family had prospered trading with China, and Sara herself had spent some time with her parents in Hong Kong. Thus, Franklin was born into a pleasant and sociable home, with loving parents and congenial, rather aristocratic companions. Roosevelt often taken on European trips, and he also spent much time at a vacation home that James Roosevelt purchased on Campobello Island, on the Bay of Fundy, in New Brunswick, Canada. It was a pleasant life for the young Roosevelt, who was fond of the outdoors. He soon developed a passionate interest in natural history and became an ardent bird watcher. He grew to love outdoor sports and became an expert swimmer and a fine sailor. His mother supervised his education until he was 14. French-speaking and German-speaking tutors did most of the actual instruction and helped him develop early a talent for those languages. Young Roosevelt was a voracious reader. He was particularly fond of adventure tales, especially those that touched on the sea. He also developed an absorbing interest in stamp collecting, a hobby that taught him both history and geography and that was to afford him pleasure and relaxation during all of his adult life. Rossevelts selected Groton School in Massachusetts, which had a reputation as one of the finest of the exclusive private schools that prepared boys for the Ivy League colleges. Young Roosevelt was a good student, popular with his fellow students as well as with his teachers. From Groton Roosevelt went on to Harvard College. He entered in 1899, the year before his father died, and remained until 1904. He took his bachelor's degree in 1903 but returned to Harvard in the fall to serve as editor of the student newspaper, The Crimson. He was an above-average student at Harvard, but he devoted a great deal of time to extracurricular activities, and his grades suffered as a consequence. He was particularly interested in history and political economy and took courses in those subjects with outstanding professors. Although he was a competent journalist, his editorials in The Crimson were chiefly concerned with school spirit in athletics and show no sign of growing social consciousness or political awareness. However, he joined a Republican club in 1900, out of boyish enthusiasm for the vice-presidential candidacy of his distant cousin Theodore Roosevelt. In 1904 he cast his first vote in a presidential election for his cousin, who had become president after the a ssassination of President William McKinley in 1901.

Lawrence Snake Essays

Lawrence Snake Essays Lawrence Snake Paper Lawrence Snake Paper The duality of the last part in the poem where he reflects on the pettiness of his actions can be seen as a result of the contrast between a crisis response which is appropriate (attacking the snake as education and social convention would prescribe), and a crisis response which is manly, that is allowing the snake freedom to traverse the area and leave in peace. His poem manages to combine subtle observations of a short, tension-filled drama with the Insights of a moral thinker and writer. Perhaps what is most disturbing about the poem Is not that Lawrence was Indecisive about what to do, but that a poisonous snake presents an Inimitable foe, and that Lawrence for all his bravado was lucky to have escaped with the conclusion that he acted too meanly. D. H. LAWRENCE SNAKE Perhaps D. H. Lawrence (1885-1930) Is a misunderstood writer. This Is not to claim that the writer has understood him correctly. After all It Is a fashion for any curtly of literature, and surely the writer Is not one, to claim that only he/she has understood an author correctly and all others have either misunderstood or partly understood. D. H. Lawrence Is ore known for his novels than for his poetic abilities. If we think that the great writer was obsessed with sex or his works were mainly about sexuality, we will be mistaken. No doubt, D. H. Lawrence was quite serious about the question of relationship between sexes and its impact on human life. A healthy understanding of the human sexuality is a serious question for a healthy life. But mankind had to pay a hefty tuition fees before it understood this fact. It needed a Freud to explain to it the significance of it all. The religious priests thought that mankind was immoral till they name into the scene to preach them morality, particularly sexual morality. But this is a big topic. Let me come to the main question. Snake is a poem written by D. H. Lawrence running to some eighty lines. It is about his act of attacking a snake that was entering a hole after it took water in the water trough under a tree in his garden and his immediate feeling of remorse and self condemnation for the cowardly act. This poem is much talked about for its sexual images. It is not the snake but the authors inference from the little episode that matters. What is the importance of drinking on a hot, hot day? It is a most natural act of human life. It is beautiful. But the Voice of education tells otherwise. It says that there are innocent snakes and Venomous snakes and venomous snakes should be killed. The ugliness is In human mind and in the Voice of education and not In the sexual act as such. Am I confusing? Let me try to make it clear. Do not kill your sexuality, but pattern the same according to the social necessity. One need not feel guilty because of ones sexual force which is biological in nature. But humankind Is afflicted with this guilt consciousness which does not make It moral In any sense, definitely not In the sexual sense. This Is the underlying theme of D. H. Lawrence Snake. Len the end the author curses himself for having thrown that suck at the snake that was entering Into Its habitat after It took water. Sheathed poem Snake, In the Reptiles section of D. H. Lawrence book Birds, Beasts, and Flowers details a powerful few moments when Lawrence Is confronted by a snake at Lawrence water trough, In Terrain, Sicily. Not sure whether to attack it (for it is poisonous) or whether to simply admire it for its AAU , Lawrence ultimately leaves ten reader at ten Ana AT ten poem wit n Nils sense of pettiness at an attempt to scare it off by throwing a pitcher at it as it retreats down a hole in the wall. It is a famous poem roughly three pages in length that is unrushed, written in free verse, and representative of modernist literature. It was first published in 1921 and most critics agree that the encounter between Lawrence and the snake actually happened.

Marketing Mix Strategy Nuematic Shoppe Essay Example | Topics and Well Written Essays - 2500 words

Marketing Mix Strategy Nuematic Shoppe - Essay Example Nuematic Shoppe is an Indian company dealing in distribution of pneumatics, hydraulics, LPG/CNG Gas Kits, Multivalves, Filters, Sealing elements, fittings, anti-vibration mounts. The company is a well known entity among the Indian industries with an international reputation as the only professional distributors of exclusive pneumatics and other products. Apart from the above mentioned products, the company is also representing hosts of Indian and international brands like â€Å"Shubhnorg†, â€Å"Stetters†, â€Å"Zeroil Hunter† and â€Å"Haag Zeissler† (www.neumaticshoppe.com) . As the company has good number of customers who place their requirements well in advance, the company is able to cater to the needs in time of emergency as it has stocks readily available. The company is powered with over 40 employees in the factory and 20 administrative staff handling the customer orders, queries, requisition and distribution.     Though the company was doing w ell in the market, there were few complaints arising from the customers about the quality of products which resulted in withdrawal of some orders by them. In order to identify the problem as per the marketing mix strategy, all the 7P’s of company are detailed below:1)  Product: The prodcut or the service is the element which satisfies the client’s needs generating two types of relationships with the prospect: a functional and a linking one which in turn relates to the products usefulness. The product manufactured by any company has to be in demand by the consumer (Belohlavek, 2008:15) .

SWOT Essay Example | Topics and Well Written Essays - 1750 words

SWOT - Essay Example The patriarch of the firm had built a culture of intricate customer service; they went deeper by understanding their customer’s needs completely Culture of intricate customer service; Through innovative means of handling their customers such as the delivery service Evergreen established its pedigree in customer service compared to its competitors. Customers and market: Their market comprised of highly educated, upper income, health conscious and informed; this means that they were able to sell easily their natural and organic foods to them. The company prided itself on immaculate service and superior and fresh products, meaning that were able easily convince their target market to buy those goods from them. The market for natural products in Rocky Mountain States had the highest rates of growth in terms of market expansion, given as 11.4 percent against a Midwest rate of merely three percent. Original marketing expertise: Their marketing technique even though simple, but it ha s been effective over the years, as the customers have grown accustomed to it. The quirky, original hand painted signs displayed both outside and indoors had a remarkable success in imprinting the company’s brand name. Strong brand and reputation: The founder had built a strong brand name through provision of quality products over a long period luring many people to the image of the brand; this in fact aided the company in the process of acquisition. Effective and efficient management: Their acquisition strategy and general management style and decentralized system of control had achieved considerable results for the firm. Their style of management was very sophisticated for such a relatively small firm; as such, styles were typical of large firms, the company introduced comprehensive appraisal of their operations. The firm holds on to their staff especially those who occupy important decision-making roles. The overall strength of the stores and the firm itself is the company ’s CEO; she is the rock of the company making important decisions that have propelled the company to its heights from the humble beginnings that it was founded upon. Norton oversaw acquisitions that contributed to a considerable degree to the company’s overall gross profits; the growth in the company’s profit is the foundation of its growth. Weaknesses: Risky acquisition style: The Company has lost money before in its mergers and acquisitions in the past three years; this process of investing in loss making enterprise was not properly thought out. Non-prime Location of the company stores: The company was located in areas that were lower in prime compared to rival supermarket chains in the same region; this might affect its level of comparability and growth potential. Lack of superior access to distribution channels compared to competitors: Larger competitors in the same area had the advantage of own branding of their own goods unlike the case study, whose produc ts were perishable and therefore unlikely to be branded. Opportunities: Political/Legal A new cross regional market: By moving out of the Rocky Mountain West region, the company had expressed its thirst for a market far away from the region of its establishment. The acquisition of the Arugula Grocers is

Cloud Computing In Todays Organizations And The Future Essay

Cloud Computing In Todays Organizations And The Future - Essay Example Using cloud computing, users can use a wide range of software and data management applications using cloud services. As Schauland (2011) states, â€Å"surfacing in late 2007, cloud computing is used to allow services used in everyday practice to be moved onto the Internet rather than stored on a local computer†. Cloud computing offers a number of considerable benefits to business professionals, such as, cloud-based accounting and billing, project management, website hosting, and document storage. Along with these benefits, cloud computing also provides management services to all small and large companies, such as, customer relationship management and database management services. â€Å"Cloud computing provides computation, software applications, data access, data management and storage resources without requiring cloud users to know the location and other details of the computing infrastructure† (Singh, Kharbanda, & Kaur, 2012, p. 945). Companies just need to contact cloud services providers to get these services. Some of the main companies that provide cloud services to individuals and companies include Cisco, Windows, Google, and Salesforce.com. All of these companies are highly professional and provide various cloud computing services to users all over the world. In this paper, we will discuss the ways cloud services providers help small and large companies in carrying out their IT related business activities. Description of Cloud Computing Within AT&T NextGen Inc. is a software company that uses AT&T for cloud computing services. AT&T is an American telecommunication company which also provides cloud computing services to businesses to manage their business operations. For example, NextGen uses cloud computing for customer relationship management because of which the company is enjoying increased customer satisfaction and retention levels. AT&T also manages database application and operating system software of the company. Some other services that NextGen gets from the cloud services provider include data management by AT&T internet data center, data security, audit controls, network management, storage infrastructure and server management, self-service computing, and web portal. The company pays monthly bill to AT&T on per use basis through credit card. There are no upfront charges or termination fees which shows the consumer-orientation of AT&T cloud services. The ready-made hosted inf rastructure of AT&T cloud services provides a number of considerable benefits to NextGen some of which include quick response to business needs, reliable data management, improved customer service, reduced need of long implementation cycles for employees, and reduced capital expenditures. NextGen uses Linux operating system for management of computer processes and Apache version 2.4 as the web server. Apache is the world’s most efficient and customizable HTTP server application. For secure data management, the company uses My SQL which provides scalable and reliable performance to users. The network structure being used by the company is simple. The company used wireless access point which has provides simple configuration options to the users, for example, allowing or restricting broadcast SSID to associate, enable or disable

Moving Towards Convergence Convergence Trends Media Essay

Moving Towards Convergence Convergence Trends Media Essay The era of Gutenberg is virtually over. A brand new digital communications technology has emerged. An electronic superhighway is beginning to girdle the globe as voice, video and data converge, bringing in their wake a new basket of digital, multimedia and interactive communication technologies. But it is not just the technologies that concern us. It is the social change that accompanies the technologies that must be our prime concern. The new technologies are doing much more. They are changing the way we live-the way we work, relax, manage our money, trade and communicate with each other. The new technologies are changing the way we perceive people, cultures, countries and companies and our expectations of them and also our expectations of ourselves. With blurring of geographical boundaries, thanks to the distance insensitive Internet, majority of business and individual are becoming part of a high-speed networking fabric which will enable secure digital communication of voice, data, and video to or from anyone, any where and anytime. Till recently, it wold have sounded like a chapter straight out of science fiction fortunately, the technology now exists to deliver it. Customers now want to pick and chose from narrowcast and broadcast. They want a fusion of voice, data, and video in all possible mixes. In other words, this means the availability of multiple technology choices to fulfill the customers desire for anytime access to people, information, and commerce. But convergence does not necessarily sound the death knell of age-old-technologies. In fact, it leaves enough room for many technologies to co-exist and one will not replace the other outright. This is because no one technology can meet all the requirements of the market-place. Hence, each technology will find its niche and redefine new and old classes of service and user terminals. In this context one can safely assume that there will be a rash of new user terminals that will let us communicate in ways we dream. Convergence is the key today. We can think about convergence in several different ways. One is in terms of the actual industries converging, such as communication, entertainment, and computing. Another is converging voice, video, and data over a common infrastructure or within a common computing platform. One important factor during convergence is the transformation of the desktop computer through faster processors supporting advanced graphics and multimedia capabilities. The PC today is a collaborative communication and media tool . Another factor driving convergence is the cost of maintaining three separate networks for voice, video, and data. Corporations can realize substantial saving in equipment, staff, and services by using converged networks. Enterprises are looking at cost savings in the WAN as the first leverage point for convergence. Using Voice-over-Frame Relay, VOIP and Voice-over-ATM the same WAN lines can be used for voice as well as data, resulting in substantial cost savings. Next, enterprises want to install the LAN and WAN infrastructure to do real-time video and audio information delivery. For education, a professors lecture can be delivered to remote campuses live or as stored video-on-demand files on a web sites, Converged networks can also be used to deliver corporate communications, presentations, and training to employees directly at their desktop. 2. Points to ponder Changing Mindsets There is emerging evidence of the immediate benefits of convergence strategies, if investments are made strategically, but these short term gains are not the only opportunity. Our focus is to look at opportunity both short and long term, created by the emergence of hybrid media and how companies can capitalize on these opportunities. Now to look at the opportunities it creates for the future. Potential to increase revenue > Reaches both cyber and traditional segments > Achieved synergies between online and offline business to promote sales > Increase access to businesses anytime and anywhere > Premium services such as customization, home delivery and choice tools increase the stickiness and allow companies to charge a premium price Potential to reduce costs > Build on a common inventory, information and logistics base > Reduce cost of contacting customers and other interaction costs > Virtual communities can help reduce the company supplied information and support > Involves customers as co-producers, reduces RD and marketing costs Creating options > Allows the company to reserve future options > Creates opportunities to move into segments or strategies online and offline as the technology and consumers continue to evolve What is Converging? Convergence, as we are referring here, means more than fusion of technologies (television, computers, wireless etc). The focus area is more of a basic convergence within a consumer- the new possibilities created by technologies and the past consumption patterns of the consumer which was restricted to traditional media consumption. The convergence will shape how the internet and other technologies unfold, and the opportunities created for companies. These are some of the questions which need to be dealt in detail. To understand and analyze the impact of media convergence , I have done a detailed case study analysis of two classic modern day examples of media convergence strategies. The case not only helps understand the practical application of media tools but also gives a measurable index in terms of its success. 1. XBOX Launch Strategy Objectives To bring the XBOX console to India by introducing the category in an organized manner. To reach out to a fairly affluent, gizmo friendly and upwardly mobile audience. Implementation The launch of X BOX provides an illustrative case study for convergence and optimum use of various advertising mediums. The launch was divided into two phases First phase to focus on generating a pre launch buzz and demand through interactive medium, while the Second phase saw the launch campaign of the console focusing on brand building advertising and viral Marketing. First Phase: The first phase saw the use of primarily two interactive mediums Internet and Mobile (SMS+WAP). It focused on generating demand for a category and brand which was getting introduced in India for the first time. Since the objective was to reach out to a fairly affluent, gizmo friendly and upwardly mobile audience a combination of Internet and Mobile media was chosen to execute the campaign. Viral marketing was weaved at every step of the campaign to maximize the media reach both on internet and mobile platforms. Campaign was seamlessly integrated on web, mobile and on ground to synchronize the lead generation activity from across all the media platforms. Internet campaign: The internet campaign launch synchronized the outbreak of homepage banners on all the major portals in India like Rediff.com, MSN.co.in, Yahoo.co.in, Sify.com, Indiatimes.com etc. All the mass portals combined together provided reach to 80% of the Indian audience logging on to the internet on a particular day. The impact of through size and visibility of the homepage properties across the main portals made the X Box campaign an instant hit and a talking point in media circles. The response on the first day itself was very promising with almost 20,000 users visiting the website. Mobile campaign: SMS: A short code campaign was activated through all consumer-facing on ground collaterals. Users could know more about XBOX by SMSing XBOX to 8243. A similar viral marketing campaign was conducted on Mobile where users could win wireless keyboard and mouse by forwarding the SMS with the XBOX offer to their friends. More than 2,000 unique users referred the promo SMS to around 4400 unique users. In all, the SMS engine saw 24,000 Hits with 16,000 Unique Users asking for the promo details. WAP: WAP Platform was chosen to be used for the first time in any of Microsoft campaigns for X BOX since the audience browsing WAP sites fitted in perfectly with Xboxs target audience. The WAP Site powered by Yahoo was promoted on Yahoo and Airtel WAP Sites. The WAP page got close to 120,000 hits with 20,000 Unique Users visiting the page during the two month campaign. Second Phase: The second phase clearly chalked out the objective of introducing the product to the audience through brand building media properties and maximizing interactions. The launch phase saw a multi media campaign across radio, TV, OOH and Internet. The TVC was really clutter breaking and had a viral appeal and the same was used as a video banner with astounding results. TVC and Video Banners did exceptionally well for the campaign. Almost every impression resulted in some interaction from the user making the video ad i.e. the TVC reach to almost 700,000 unique users seeing it twice. Results The combined effect of radio, TV, OOH , mobile and Internet made X box launch , one of the most successful launch for Microsoft and provided the perfect example of the convergence of traditional and modern mediums of advertising and its implication , thereof. This helped in generating a lot of traffic to the microsite with 10 million impressions on the same. Also the number of interactions and queries were close to 150,000. Also this overall campaign helped in reducing the cost per interaction to USD 0.33 per interaction. Since the TG was affluent, gizmo freak and upwardly mobile population the use of digital media and mobile in combination with the older mediums like TV, Print, Out of Home worked wonders for the campaign. The interactivity levels went up so much that almost every impression resulted in either a comment or a query. There were as much as 700,000 impressions on the TVC for the campaign. This case study beautifully illustrates how both mobile and internet were interchangeably used and worked wonders for the brand. 2. Barrack Obama Presidential Election Campaign Objective Increase interactivity with all the sections of the society and of different age groups. Also to increase word of mouth advocacy for Brand Obama Implementation The Barack Obama Marketing campaign is the best example of how convergence of the media was used to promote him as the Americas next president. Multichannel marketing is best recommended but one cannot force people to use new mediums, masses need to be talked to with mediums you want them to use otherwise they wont notice you. They need to communicated in a way which is non intrusive but interesting and engaging at the same time. The Obama campaign had a widespread reach and was impossible to ignore. They used traditional media such as radio, television and direct mail and they used them effectively as they knew their target audience and delivered crisp messages to them. Traditional media was the best way to target baby boomers and older Americans. It was a strong campaign which covered the maximum reach in that for an entire half an hour blocked half an hour across channels for his own commercial in waning hours of the campaign. The Obama campaign could practically print money, this is one of the main reasons how the multichannel marketing campaign was possible. Obama for his campaign even bought a satellite channel for 24 hours Obama TV. The online campaign launched for promotion of Obama as a presidential candidate is an excellent example how internet as a medium was used mobilize audience and interact with party and candidate. The campaigns website was not normal brochure ware but an interactive tool where supporters could log in, find supporters in each area; help the campaign identify prospective voters and support volunteers for the campaign. These people could also help in canvassing and word of mouth publicity. The site also had functions and tools which could be used to enable supporters to successfully advocate for Obama online. The site had been designed to encourage contribution and donations at every click. EDMs and mailers were extensively used for promotion of agenda. Though these were agenda based the mailers were very informal and interactive. Each covered a single topic every time. They were short and to the point and were frequent enough for top of mind recall, and mostly included a link to a video with candidate talking directly to the subscriber. They also used Youtube, world largest video content website for its video infrastructure. They set up a YouTube channel through which they communicated with YouTube users. But because YouTube videos can be pasted anywhere, they used their YouTube videos on their Web site, in their blog, on Facebook, and anywhere else they needed video. For this they had a specialized team who took care of videos suited to the requirements of the Youtube campaign. The uploaded videos were primarily made for being uploaded on Youtube and were not just TV commercials. Not only did they have their Facebook, MySpace and Twitter, the Obama campaign established a social networking presence at ethnic social networks like Black Planet, MiGente and AsianAve as well as Eons, Faithbase and Glee. The Obama campaign used the text messaging brilliantly. They also had a mobile website which was used to generate database and interact with people through mobile and use it as a viral instrument. The iphone users among their supporters could download an Obama application that encouraged people organize and spread the word. The campaign not only was present on Search Engine Ads but also had a presence on online display banners. There was hardly any campaign related to politics online without Obama banners running on it. Through the database generated online and on the mobile content page, the campaign administrators used them to create Obama loyalists and supporters. For the youth community the campaign was also present on a highly targeted channel like gaming with display ads on gaming sites. Video game ads are a perfect example of getting the message before an audiences preferred medium. Adult Millennial men and young Gen X men are heavy gamers and, as a result, are hard to reach. Video game ads were the perfect medium to reach these voters. Social Media Marketing Barack Obama and his team actively used social media to connect with supporters and potential voters from every part of the country. On MySpace alone, Obama had over 350,000 friends, Facebook shows over 270,000, and YouTube shows over 24,000 in subscribers. The Obama site promotes its own group and event system with the my.barackobama.com section (you can set up your own group, blog, etc.) Baracks also integrated Flickr Videos into his website as well. They actively used Flickr to upload pictures of the campaign rallies, speeches and appearances. Not only had it helped in engaging people who were there in the event but also the pictures also provided the users to blog about the campaign and get a dialogue going on. Finally, and not insignificantly, the photos engaged the Flickr community itself, which is filled with very passionate photographers, amatuer and professional alike. Results About a million people signed up for Obamas text messaging program showing the amount of involvement of the people in the campaign. More than a 0.25 million text messages were exchanged by people to join the program showing word of mouth advocacy. The same was noticed for online and other mediums together. Obama was able to engage all the classes of audience through all the mediums together. People started blogging and discussing the political agendas and promoting the same. Brand loyalty built by engaging the users. The number of people who joined communities on facebook (5,969,069), myspace(13,50,000) and youtube(1,67,000 subscribers) shows the amount of support the campaign was able to generate amongst the users. Positive word of mouth publicity generated as the campaign was able to engage audience to do it for them rather than the brand publicizing themselves. Hence showing that the audience is more affected by peer pressure than anything else. New Media convergence and tools offered by the same gives freedom to the user which helps in generating honest feedback mechanism and engage audience with the brand more. The seed of effective convergence has to be nourished well today, so that the world and India as a nation reap its benefits in the future. Convergence as a tool should be regulated, governed and practiced in the right spirit to make it a part of the fabric of the nation. This convergence of technologies brings numerous benefits to consumers: Convenience, Random access, On-demand availability. It also facilitates the option of aggregation and collaboration of Information and giving an option of distributing and sharing of the same. Marketers today should look at chalking out strategies that are independent of a medium, instead take into account the several mediums that are at a users disposal each carefully tied in with a common message to give it a 360 degree exposure. The increasingly competitive environment in the multimedia industry promises tremendous user benefits through increased savings in time, greater choice, and an explosion of innovative services and products. This is the promise, to date, truly interactive services allowing the viewer to descend through a series of levels of information are still at the experimental stage. The development of multimedia services will not replace judgment value that is provided by the traditional media. Hence, the traditional media will still have a large role to play in the new multimedia world. Multimedia has the potential to vastly increase the range of services available, and offer its users a larger choice of applications but new technology alone will not ensure success; it is the people who use it who will decide the future of multimedia. The users wants and needs; how they will manage the flood of options; and, above all, whether or not they will pay for the freedom of choice are what counts. Â  

Essay --

The background of this case is that a teacher named Kristja J. Falvo had her children attend a school called Owasso Independent School District located in Tulsa Oklahoma. Her children told her that they were too embarrassed to show their work because of a grading practice in their school. What they would do is they would give someone else their homework or test and they would grade each others work and then give them a grade on it. Then after that they would have to call out their grade or say them out loud to the class our say it privately to the teacher. The problem that the Mother was having was that even though they could say their grade bad or good another student from their class would know their grade. So Mrs. Falvo filed a lawsuit on the school for the right of privacy. The lawsuit was filed because Mrs. Falvo felt that her children were embarrassed to show their work to other students even if it was a bad grade that the kids didn't feel confident about. She was afraid that her kids didn't feel as devoted to do their homework, because they knew that the next school day they would have to show how good they did and they don't want that. The other thing is that the kids are also being pressured to do really good on their homework, because the next morning they don't want to feel embarrassed on how bad they did. Her children actually told her that they were embarrassed to show their work. This peer review could lead to very bad problems. It could lead to low self esteem and grow up to someone who is always second guessing themselves. It was a good idea that she filed that lawsuit because the homework checked process was against the child's right to privacy. The argument were that the school district thought that the indi... ...gs and medical instruments for the purpose of doing conception. Anyone who caught doing this is fine or brought to jail or both. Griswold and her Doctor were both fined hundred dollars. So both of them appealed. The ruling was that privacy inside a marriage is off limit to the government. I think this would go under Federal power. I think this because it has to do with the laws. The supreme gathered up to discuss about this case with a leader and they decided on a ruling together. This does infact impact my friends and families. A lot of my friend go to school and my sibling also go to school. Actually we do this same thing in chemistry class except we don’t have any problem about it at least I hope we don’t. Even though this exact problem is not infecting me I still know a lot of people that like to keep their grade hidden and not share them with other people.

Nike’s CSR challenge Essay

It can be seen from the passage that Nike’s Asian factories audited hundreds of factories in 2003 and 2004 and found cases of abusive treatment in more than a quarter of its South Asian plants.And in 2005 Nike returned to report its social and environmental practices. It said that staffs and employees work in a poor environment .Between 25% to 50% of its employees and staffs in the region restrict access to toilets and drinking water during the workday. Besides , a lot of staffs have to work for extra hours per week and wage level is lower than other industries. These kind of social and environment issues not only happen in Nike ,but also in many other industries. However , Nike start to report the detail of all its factories and in fact Nike devote more to improving conditions than its competitors. New method to solve CSR problems are needed. Nike come out a new realization. This new realization lead to a new strategy,which involves the company engaging labor ministries, civi l society ,to establish companies’ standards of social and environmental performance. Nike have realized that the responsibility of one is to work towards the accountability of all. The strategy is that instead of the closed system , company will establish an open system. Nike also realize that the company’s future depends on the way customers, suppliers, investors and others relate to it. Leadership is another challenge that Nike is facing. Traditional leadership make the manager only do their duty, but not thinking about other fact. New Corporate leadership require managers be ‘leaders beyond borders’,which means they should reach across such borders to engage others in dialogue and action to address. In addition ,Nike should consider wider issues of trade flows, governance, media, financial markets and politics,if it wants to survive in new open system. Nike’s efforts will be meaningless if Nike do not make changes in financial markets Case Questions Q1: In referring to the opening profile and the closing case for this chapter, discuss the challenges regarding corporate social responsibility that companies in the apparel industry face in its supply chains around the  world? Answer: There have been cases reported abusive treatments in more than a quarter of its South Asian plants. Another report is that 25%-50% of factories in the region restrict access to toilets and drinking water during the workday. The same percentage that was reported also applied to factories denying workers at least one day off of the seven days they already work.Nike’s CSR Challenge highlighted that difficulty of bring wholesale to change to a company that isn’t centralized. Instead the challenge is now to reform the way business is done. Leadership was traditionally seen as guiding employees towards the goal of the company. What is needed is a more open form of leadership that calls for collaboration among mutually parties in order to solve systemic problems.The challenges are too reshape the signals being given out by its supply chains group to itself and its competitors. So that the companies can operate in a sustainable and just way, which is also financially viable Q2: Discuss the meaning and implications of the statement by a Nike representative thatâ€Å"consumers are not rewarding us for investments in improved social performance in supply chains.† Answer: Nike start to create a positive environment and change system for upgrading.As a result ,Nike will attract more consumers and bring feedback from consumers. This will help Nike continue going forwards. Q3: What does it mean to have an industry open-systems approach to social responsibility?What parties are involved? Who are the stakeholders? Answer: It depends on the way consumers , suppliers ,investors and other related to it. It means all the groups of company need to consider social and environment problems.The open system involve labor ministries, civil society and competitors.The stakeholders are customers, suppliers, investors, and others relate to it. Q4: What is meant by â€Å"leadership beyond borders†? Answer: It means people who can see across borders created by others,such as the borders of their jobs,and reach across such borders to engage others in dialogue and action to address systemic problems. Q5: Is it possible to have â€Å"a compatibility of profits with people and planet†? Whose responsibility is it to achieve that state? Answer: Yes ,it is possible. Companies’ first aim is profit. Through making profit a company can survive .However ,at the same time ,company should take care of their staffs and employees,or they will fail to make the profit. In addition ,environment is also very important. Company should protect the environment as well as making profit.Environment should not be neglected. People, environment and profit should be balanced.It’s all consumers, suppliers and investors,and employees responsibility to achieve that state. Conclusion: This case talks about CSR challenges that Nike are facing. The fact is not only Nike ,but also other industries are facing these challenges. However,Nike devotes itself to making a new strategy. It makes a positive environment. Besides, leadership is also a challenge for Nike and other industries. Companies should focus on â€Å"leadership beyond borders†, which means management is expected to beyond borders created by others such as the borders of their job, and reach across such borders to engage others in dialogue and action to address systemic problems. In a word ,environment, profit and human should be balanced.

101 Compare and Contrast Essay Ideas for Students

101 Compare and Contrast Essay Ideas for Students Compare and contrast essays are taught in school for many reasons. For one thing, they are relatively easy to teach, understand, and format. Students can typically understand the structure with just a short amount of instruction. In addition, these essays allow students develop critical thinking skills to approach a variety of topics. Brainstorming Tip One fun way to get students started brainstorming their compare and contrast essays is to create a Venn diagram, where the overlapping sections of the circle contain similarities and the non-overlapping areas contain the differing traits. Following is a list of 101 topics for compare and contrast essays that you are welcome to use in your classroom. As you look through the list you will see that some items are academic in nature while others are included for interest-building and fun writing activities. Apple vs. MicrosoftCoke vs. PepsiRenaissance Art vs. Baroque ArtAntebellum Era vs. Reconstruction Era in American HistoryChildhood vs. AdulthoodStar Wars vs. Star TrekBiology vs. ChemistryAstrology vs. AstronomyAmerican Government vs. British Government (or any world government)Fruits vs. VegetablesDogs vs. CatsEgo vs. SuperegoChristianity vs. Judaism (or any world religion)Republican vs. DemocratMonarchy vs. PresidencyUS President vs. UK Prime MinisterJazz vs. Classical MusicRed vs. White (or any two colors)Soccer vs. FootballNorth vs. South Before the Civil WarNew England Colonies vs. Middle Colonies OR vs. Southern ColoniesCash vs. Credit CardsSam vs. Frodo BagginsGandalf vs. DumbledoreFred vs. ShaggyRap vs. PopArticles of Confederation vs. U.S. ConstitutionHenry VIII vs. King Louis XIVStocks vs. BondsMonopolies vs. OligopoliesCommunism vs. CapitalismSocialism vs. CapitalismDiesel vs. PetroleumNuclear Power vs. Solar PowerSaltwater Fish vs. Freshwater FishSquids vs. OctopusMammals vs. Reptiles Baleen vs. Toothed WhalesSeals vs. Sea LionsCrocodiles vs. AlligatorsBats vs. BirdsOven vs. MicrowaveGreek vs. Roman MythologyChinese vs. JapaneseComedy vs. DramaRenting vs. OwningMozart vs. BeethovenOnline vs. Traditional EducationNorth vs. South PoleWatercolor vs. Oil1984 vs. Fahrenheit 451Emily Dickinson vs. Samuel Taylor ColeridgeW.E.B. DuBois vs. Booker T. WashingtonStrawberries vs. ApplesAirplanes vs. HelicoptersHitler vs. NapoleonRoman Empire vs. British EmpirePaper vs. PlasticItaly vs. SpainBaseball vs. CricketJefferson vs. AdamsThoroughbreds vs. ClydesdalesSpiders vs. ScorpionsNorthern Hemisphere vs. Southern HemisphereHobbes vs. LockeFriends vs. FamilyDried Fruit vs. FreshPorcelain vs. GlassModern Dance vs. Ballroom DancingAmerican Idol vs. The VoiceReality TV vs. SitcomsPicard vs. KirkBooks vs. MoviesMagazines vs. Comic BooksAntique vs. NewPublic vs. Private TransportationEmail vs. LettersFacebook vs. TwitterCoffee vs. an Energy DrinkToads vs. FrogsProfit vs. Non-ProfitBoy s vs. Girls Birds vs. DinosaursHigh School vs. CollegeChamberlain vs. ChurchillOffense vs. DefenseJordan vs. BryantHarry vs. DracoRoses vs. CarnationsPoetry vs. ProseFiction vs. NonfictionLions vs. TigersVampires vs. WerewolvesLollipops vs. popsiclesSummer vs. WinterRecycling vs. LandfillMotorcycle vs. BicycleHalogen vs. IncandescentNewton vs. Einstein. Go on vacation vs. StaycationRock vs. Scissors

Free Essays on Sears Tower

SEARS TOWER The Petrona Towers in Malaysia may hold the world’s tallest building title, but the Sears Tower is the tallest building in North America. . (BENNET p.40) The functions of skyscrapers are usually for commercial use. The Sears Tower is a fine example of it, not only for being the headquarters for Sears it was named the â€Å"Home Insurance Building.† The Reliance Building in Chicago was built in 1895, it was fifteen stories high, and it used a semi rigid steel frame. The rigid steel frame was held together with steel beams and connected by rivets. (BENNET p.44) Over the years steel and concrete productions and new technologie reach a higher level, architects use these new materials to reach a greater height in the designs of skyscrapers. The Sears Tower is studied by architects and engineers for it is extraordinary architectural design. The Sears Tower became the tallest building in the world in May of 1973, in Chicago, Illinois when the final beam was positioned and bolted in place. It was an exhilarating day for every person who had a love of skyscrapers. The Sears Tower surpassed the previous record holder, the World Trade Center in Manhattan that was done in 1972 and before that the Empire State Building held the record since 1931. The Sears Tower was built for Sears Roebuck & Company the world’s largest retail store. Sears was growing at an enormous rate and needed more office space for the company’s growing popula... Free Essays on Sears Tower Free Essays on Sears Tower SEARS TOWER The Petrona Towers in Malaysia may hold the world’s tallest building title, but the Sears Tower is the tallest building in North America. . (BENNET p.40) The functions of skyscrapers are usually for commercial use. The Sears Tower is a fine example of it, not only for being the headquarters for Sears it was named the â€Å"Home Insurance Building.† The Reliance Building in Chicago was built in 1895, it was fifteen stories high, and it used a semi rigid steel frame. The rigid steel frame was held together with steel beams and connected by rivets. (BENNET p.44) Over the years steel and concrete productions and new technologie reach a higher level, architects use these new materials to reach a greater height in the designs of skyscrapers. The Sears Tower is studied by architects and engineers for it is extraordinary architectural design. The Sears Tower became the tallest building in the world in May of 1973, in Chicago, Illinois when the final beam was positioned and bolted in place. It was an exhilarating day for every person who had a love of skyscrapers. The Sears Tower surpassed the previous record holder, the World Trade Center in Manhattan that was done in 1972 and before that the Empire State Building held the record since 1931. The Sears Tower was built for Sears Roebuck & Company the world’s largest retail store. Sears was growing at an enormous rate and needed more office space for the company’s growing popula...

4 cases analysis about strategic managmnent Essay

4 cases analysis about strategic managmnent - Essay Example h at this point, it is more correct to say he started assembling his own PCs) and soon targeted large corporate accounts with his low-cost computers. He also started to be more aggressive in his marketing campaigns, putting out ads in computer trade publications in time with the first-ever sales and product catalog of his company. About a decade later, sales reached nearly US$3.5 billion annually and by 2001, reached the top rank in global market share in computer sales (also number one in the U.S.). However, this rapid growth soon reached a plateau due to a disorganized corporate structure from having a very rapid growth. It abandoned its retail outlet distribution system and went back to direct distribution which was its original business model responsible for its success. Its business model is anchored on an efficient supply-chain management and logistics system that delivers made-to-order PCs direct to consumers. It also deliberately waits for few months for any new computer technology (whether hardware or software) to become standardized for it to be able to leverage its core competence in fast assembly of PCs. This minimizes its risks to technological obsolescence in an industry that is characterized by very rapid changes. Main Strategic Issues – Dell, Inc. is faced with a changed business and economic environment in which its competitors were able to catch up or match its low-cost pricing. This put pressure on the companys finances as profit margins were squeezed. The reductions of its overhead expenses plus manufacturing efficiencies gave it virtual monopoly of low-cost PCs but not anymore. Further, its leverage in terms of purchasing power from its supplies had been somewhat dented with the slowdown in PC sales worldwide to just 5% annually compared to torrid growth rates in prior years. Lastly, the biggest challenge facing the company is the vast change in consumer behaviors. The trend is now for a potential buyer to go to a retail store to

Northern California film history assignment Essay

Northern California film history assignment - Essay Example ory that has caused the movie industry to evolve into its current form, the opinions and findings of Trimble will emerge as most relevant and realistic. There is an element of a forgotten past behind Hollywood’s emergence as the capital of motion picture industry. The events that can reveal the historic background of this transformation date as long back to the early 1900s when the production activities began shifting from San Francisco to Los Angels in 1907. This has heralded a major change for the Northern California movie scenario apart from the changes the film industry underwent as a whole. Before that most of the production activities in the US have been centered in San Francisco Bay Area. An inquiry down the lane of history reveals that the Bay Area was a fertile hub for the early experiments, inventions, and evolution of motion pictures. Pioneers like Edward Muybridge, Edison, and Edwin Porter were involved in the process of movie making in the Bay Area. Without their contributions the motion film industry in US would not have gained its momentum. Thus one cannot overlook as irrelevant Trimble’s observation that motion pictures were invented in San Francisco. Yet, much of the print history on motion pictures has ignored San Francisco’s contribution and directed their focus on Hollywood as the cognation point of film industry. Credit doesn’t seem to have been given where it actually belongs and the flawed assumptions need to be rectified in the light of the facts available. However, if one explores the oral history in the matter the contention seems to honor Southern California’s role in giving the boost to the movie industry that made it flourish to its current status. When one examines history and the recorded facts therein, it becomes evident that San Franciscans are key players in the making of the movies and their role has been pivotal right from the embryonic stage of motion pictures’ development as an industry. It was Eadward Muybridge,

Critical analysis of a contemporary environmental issue Term Paper

Critical analysis of a contemporary environmental issue - Term Paper Example It occurs due to irresponsible human activities that are associated with their social, political, cultural and economic activities. Its primary effects are the extinction of wildlife and human race over a period of a few years. People are the major contributor of the ecological degradations hence they should be held accountable to find solutions to this issue. It results from inappropriate laws and rules, which govern commons management. There are rules set both by the government and institutions on common land management, which are not effective in avoiding ecological degradation. For instance, there are no rules and laws that are set by these bodies to regulate populations’ expansion on the commons. This has resulted to rapid occupations of the commons by the increasing population. This in turn is resulting to depletion of natural resources such as forests and wildlife since settlements displace or kill wild animals and destroy forests. Some of the commons are managed by aut horities that do not comply with the law and push to the formation of rules that favour their destructive activities. Scarcity and populations have also led to the ecological degradation. The human population has increased tremendously in the past decades. This increasing population requires basic needs such as shelter, food and clothing, which are scarce and provided by natural resources. This results to diminishing and depletion of natural resources, which do not increase at the rate of population growth. This paper has used numerous bibliographies that include i. Tucker, R. P. (2007).  Insatiable appetite: The United States and the ecological degradation of the tropical world. Lanham: Rowman & Littlefield Publishers. This booklet describes how pollution due to economic activities in US has led to the ecological degradation. It clearly outlines how these economic activities can be controlled and contained in order to conserve the environment. ii. Ravera, O., & Commission of the European Communities. (1989).  Ecological assessment of environmental degradation, pollution, and recovery: Lectures of a course held at the Joint Research Centre, Ispra (Italy), 12-16 October 1987. Amsterdam: Published for the Commission of the European Communities by Elsevier. This journal describes how pollution has prevailed all over the world leading to ecological degradation. It outlines the measures the governments could take conserve the natural resources. iii. Akinwumia, I. O., Oyebisia, T. O., & Salami, A. T. (n.d.). Environmental degradation in Nigeria: implications and policy issues†a viewpoint. Environmental degradation. Retrieved October 18, 2013, from http://www.tandfonline.com/. This journal explains how poor policies have led to the ecological degradation in Nigeria. It shows how different countries have implemented ineffective laws which facilitate depletions of resources in the commons. Draft/ Final Paper Ecological degradation refers to environmental dete rioration caused by depletion of resources and results to ecosystem destruction and wildlife extinction. There was a balanced ecosystem many years ago,

Negative Body Image Essay Example for Free

Negative Body Image Essay A study showed that women experience an average of 13 negative thoughts about their body each day, while 97% of women admit to having at least one â€Å"I hate my body† moment each day (raderprograms). Teens today are faced with many pressures: how they dress, who their friends are, who they are going to date, and most importantly, what they look like. In today’s society, body image is more than just the mental picture a person has of what their body looks like. For many, body image is also a reflection of how they feel about themselves and their lives. People with a negative body image believe that if they do not look right, other things, such as their personality, intelligence, social skills, or capabilities, also are not right. They think that if they fix their bodies, all their other problems will disappear. This can result in unhealthy weight management practices and an unhealthy relationship with food. People excessively diet and exercise out of fear of gaining weight. The media today portrays stick thin women with beautiful faces and size 0 bodies, but the truth is, the majority of runway models meet the Body Mass Index (BMI) criteria to be considered anorexic (raderprograms). When influenced by role models like these, teenagers start to feel inferior if they do not look the same. In turn, when put under the pressure of women in the media, teenagers will most likely develop a negative body image, eating or mood disorder, or other unhealthy addictions if they feel their bodies do not â€Å"measure up† to those of women portrayed. Negative body image is a serious issue that can be greatly influenced by today’s media. Body image refers to a person’s feelings about how attractive their body is. Celebrities like Kate Moss are 30+% under their ideal body weight, along with this, adolescent girls are more afraid of gaining weight than getting cancer, losing their parents, or nuclear war (raderprograms). Research has shown that media exposure to unattainable physical perfection is detrimental to people, especially women, and that the detrimental effects are currently more the rule than the exception (An Intervention for the Negative Influence on Body Esteem 405-418). Negative body image affects all aspects (physical, mental, social, and spiritual) of the body negatively and cause problems like depression, anxiety and social anxiety. Roughly half of the women in the U. S. wear size 14 or larger though most standard clothing retailers only cater to size 14 and smaller (raderprograms). Having a negative body image can be detrimental to a person’s self-esteem; they will always scrutinize themselves in mirrors and be envious to other’s bodies, whether it is celebrities, friends or even complete strangers. Many people with a negative body image will start to diet to control their weight and get it to where they want it to be. At any given time, one in every three women and one in any four men are on a diet (raderprograms). People diet to be thinner and more attractive, to look like people they see in the media. A People magazine survey showed that 80% of female takers felt that women in movies and television programs made them feel insecure about their bodies (raderprograms). The media is very negative towards people who are not as small as models and (most) actresses. The average U. S. model weighs 117 lbs and is 5’11†, while the average U. S. woman weighs 140 lbs and is 5’4† (raderprograms). The media also is a very strong advocate of dieting and especially diet pills. While dieting can be done healthily, some teenagers abuse dieting; 73% of teenage girls who abuse diet pills and 79% of teenage girls who self-purge (the act of forcibly making themselves vomit or abusing laxatives to not absorb calories) frequently read women’s fitness and health magazines (raderprograms). People who diet have an increased amount of depression due to body image and not getting the results they expect. Thirty-five percent of â€Å"occasional dieters† progress into pathological dieting (disordered eating) and as many as 25% advance to full blown eating disorders (raderprograms). Medical researchers believe that 80 percent of all eating disorders started with a diet (The Causes of Negative Body Image). Media causes teens to feel insecure and have low self-esteem. It is one of the leading causes of Eating Disorders in the United States. Eating Disorders affect 10+ million females and 1+ million males (raderprograms). Many teens suffer from eating disorders and it majorly affects a person’s life. â€Å"When you have an eating disorder at a young age, you can’t shake it easily. I’ve suffered with anorexia and bulimia since I was 12 years old, along with severe depression and anxiety disorders. It was largely influenced by the media and the pressure to be thin. You’re always pre-occupied with the voices telling you not to eat this, or not to eat that because you want to be thin, right? It’s always there and it’s hard. You know what you’re doing is wrong, but man does it feel so right. † (Billstein). For females between the ages 15-24 who suffer from anorexia, the mortality rate associated with the illness is twelve times higher than he death rate of ALL other causes of death (raderprograms). When a person develops an eating disorder they may also become addicted to exercise along with restricting calories. Exercise addiction is maladaptive, causing more harm than benefits. People become addicted to exercise in order to be thinner. This is usually paired with an eating disorder or negative body image. A person will exe rcise and burn off every calorie that they have consumed during the day and run their calorie count into the negatives so they do not absorb any calories at all. â€Å"I feel in control of my body when I exercise. I can see exactly how many calories I have burnt out of my body; being able to burn the small amount of calories that I have managed to eat just feels good. † (Billstein). About 10% of gym users have exercise addiction. Another disorder that ties in with eating disorders is Body Dysmorphic Disorder (BDD). BDD is â€Å"imagined ugliness†, where a person picks apart everything about themselves until their self-esteem is very low, making them susceptible to mood disorders. It is the gateway drug to eating disorders and negative body image, depression, anxiety and other altered mood disorders. 0% of people diagnosed with eating disorders also suffer from BDD. â€Å"When I look at myself in the mirror, I don’t see what other people see. I see a girl with a large forehead, big thighs, a fat stomach and beady little eyes. I hate my body so much that what I see is totally transformed and disgusting. I don’t want to look like this, that’s why I resorted to o ther things that I could control: eating and how much. † (Billstein). When a person has depression, anxiety, eating disorders or other altered mood disorders they may become addicted to unhealthy activities. An unhealthy addiction that many people, teenagers primarily, form is self-harm. It has many names: self-injury, self-injurious behavior, self-abuse, self-cutting, and repetitive self-harm syndrome. It is most often called self-mutilation. Regardless of what name a person uses, it is the intentional destruction or alteration of one’s own body tissue without conscious suicidal intent (How Negative Body Image Affects the Body and Mind). Self-harm consists of any bodily injury whether it be cutting, burning, scratching, picking or preventing the healing of wounds. Individuals self-harm to release pain. Some people say they self-mutilate because they are emotionally numb and it helps them feel something. When cutting, the person feels in control of the pain, while on the inside, they cannot control mental pain from disorders or depression. Those who cut feel a relief afterwards but it gets more intense of an addiction the longer it goes. They experience strong cravings to harm themselves and withdrawals when in recovery. â€Å"I cut because I can control it. I’m not saying that it’s a good thing, but I’m in recovery and I have relapsed. It takes control of your mind; you’re in a sad state when you take that blade to your skin. You have the scars forever to remember the times you’ve been through, but they show strength not weakness. They’re battle scars and they show that you’ve conquered, not been defeated, you’re still alive and here, and that’s beautiful. † (Billstein). 90% of self-injury individuals begin harming themselves during their teen years or younger. (Cutting: Self Injury Facts amp; Statistics). Only 4% of women in the world truly think they are beautiful (raderprograms). There are some positive body image influences in the media including Dove skincare. They have the ‘Real Beauty’ campaign showing moderate to plus size models in a positive atmosphere. There is a drastic difference between Dove’s ‘Real Beauty’ campaign (Figure 1) and Victoria’s Secret’s new ‘Love My Body’ campaign (Figure 2). Some forms of media are only positive to a certain weight group (i. e: ‘Love My Body’ campaign). Women should not be ashamed of their bodies, they should embrace them and show off their best features. â€Å"You’re going to be in this body for the rest of your life, so you might as well learn to like it† (Billstein). Figure 1 (Rana). Figure 2 (McDonell-Parry). Overall, negative body image is a very dangerous issue to have because it can lead to destructive behaviors like eating disorders, low self-esteem, mood disorders, exercise addiction and other unsafe body disorders. When teenagers are put under the pressure of women in the media, they are at a higher risk of developing a negative body image, eating or mood disorders and other unsafe addictions if their bodies are not as slim.

A Comparison of Healthcare in Canada and the United States Essay

Canada’s healthcare system started in 1946 and is made up of a group of socialized health insurance plans that provides coverage to all Canadian citizens. It is publicly funded and administered on a provincial or territorial basis with in the rules set by their federal government. Since the late 1960’s Canada essential has had a universal health insurance system covering all services provided by physicians and hospitals. In 1966 Lester B Pearson’s government subsequently expanded a policy of the universal healthcare with the medical care act. Canada’s healthcare system is the subject of political controversy and debate in the country. While healthcare in America began in the late 1800’s but was truly born in 1929 when Justin Kimball introduced low cost healthcare to teachers in Dallas. Healthcare in the US is mostly privately funded but we do have a few publicly funded entities, such as Medicare and Medicaid. By 1971, all Canadians were guaranteed access important medical services regardless of income, employment, or health. Canada has one of the highest life expectancies and he lowest infant mortality rates of industrialized countries, which many attribute to Canada’s health care system. In 1984, the Canada Health Act was passed. This act added provisions that prohibited extra billing and user fees for covered services. To support the ten year plan, the federal government increased health care to the Canada Health Transfer from 2006-2007 until 2013-2014 to provide growth in federal funding. On the other end the United states private for profit insurers based our premiums on age, gender, health status, and pre-existing conditions only covering the healthiest people and avoiding the sickest individuals which in turn e... ... a lot of criticism about the wait times; some have been known to wait in the emergency room for four hours. Although on the other hand, there is an upside to having to wait. By prioritizing the high risk patients verses the lower risk patients, help to eliminate patient mortality rates. The government has since stepped in to help alleviate the long wait times. Unfortunately, the wait times on average are just as bad, if not worse here in the states, with one important difference. In Canada no one gets turned away, while in the states, if you do not have the proper documentation according to your plan, you may end up waiting double the amount of time. Works Cited †¢ G.G. Frasier, â€Å"An Audit of Surgical Waiting List,† New Zealand Medical Journal (1991) †¢ www.snopes.com †¢ www.canadianhealthcare.org †¢ www.hc-sc.ca †¢ www.huffingtonpost.com

The Link Between Friendship and Moral Development Essay -- Teaching Ed

The Link Between Friendship and Moral Development The study of morality is molded by an intricately linked set of tangential issues each of which has a unique effect on moral development. Friendship and peer groups in particular play an indisputable role in helping to shape the path of moral development in children and adolescents. In evaluating various philosophical and psychological perspectives on morality, two principal arguments emerge concerning the link between friendship and moral development: in the first argument, friendships act as a positive force in fostering moral development, as they provide a background upon which children can formulate their own moral rules and values. In direct contradiction, the second argument espouses friendship and morality as inherently antithetical, relying heavily on the idea that friendship encourages subjectiveness and impartiality. The potential negative influence of peer influence on moral development is perhaps most clearly manifested in the prevalence of aggression and violence in the lives of many children and adolescents. In studying the link between friendship and moral development, then, it is crucial to consider both the positive and negative consequences that peer relations can have on a child’s struggle to develop his own individual sense of morality. The Definition of Friendship and its Relationship to Moral Development In exploring the effects of friendship on moral development, particularly in children and adolescents, it is necessary first to establish the ways in which these phenomena are related. Traditionally, friendship and morality have been viewed as separate entities independent of one another; consequently, there is little research pertaining to the specif... ... York: Cambridge University Press, 1996. Cairns, Robert and Beverley. Lifelines and Risks: Pathways of Youth in our Time.Cambridge: Cambridge University Press, 1994. Eron, L., Gentry, J., & Schlegel, P. Reason to Hope: A Psycholosocial Perspective on Violence and Youth. Washington, D.C.: American Psychological Association, 1994. Friedman, Marilyn. What Are Friends For? London: Cornell University Press, 1993. Garbarino, James. Lost Boys. New York: The Free Press, 1999. Henry, David B. "Peer Groups, Families, and School Failure Among Urban Children: Elements of Risk and Successful Interventions." Preventing School Failure, 44:3, 97-105. Piaget, Jean. The Moral Judgment of the Child. London: Routledge & Kegan Paul, 1932. Pinderhughes, Howard. Race in the Hood: Conflict and Violence Among UrbanYouth. Minneapolis: University of Minnesota Press, 1997.

Coming of John WEB Dubois Analysis Essay

The veil is symbolic of ignorance. John was oppressed but didn’t know it. After returning home from the north he sees his world like he never saw it before, and his old world sees how much he’s changed. This is evident with this narration â€Å"He grew slowly to feel almost for the first time the Veil that lay between him and the white world; he first noticed now the oppression that had not seemed oppression before, differences that erstwhile seemed natural, restraints and slights that in his boyhood days had gone unnoticed or been greeted with a laugh. He felt angry now when men did not call him â€Å"Mister,† he clenched his hands at the â€Å"Jim Crow† cars, and chafed at the color-line that hemmed in him and his. † His new consciousness and level of knowledge allows him a certain regard of freedom from the rest of his race. This knowledge is indicative that he no longer identifies with his old traditions. This is evident when after returning home he gives a speech at the church in which he talks of the importance of education and learning, this idea is foreign to the people he is preaching to, however he did strike a critical nerve with the people after denouncing the need for baptism and religion. However some of the people see this and want to be educated, but are not in an environment and not cultured to do so. This is evident when her sister came to him after he was finished speaking at the church. â€Å"Long they stood together, peering over the gray unresting water. John,† she said, â€Å"does it make everyone—unhappy when they study and learn lots of things? † He paused and smiled. â€Å"I am afraid it does,† he said. â€Å"And, John, are you glad you studied? † â€Å"Yes,† came the answer, slowly but positively. She watched the flickering lights upon the sea, and said thoughtfully, â€Å"I wish I was unhappy, —and—and,† putting both arms about his neck, â€Å"I think I am, a little, John. † Being unhappy in this context means being wise, she recognizes that her brother has become educated and wise to the oppression of her race. All of this comes to a head in his conflict with the judge after informing him of his purpose and his place. After this meeting the term veil is used in a different context, this time to mean as a shield, he is hiding his contempt and true feelings for the town that he no longer feels connected and identified with, and also tyranny the judge advances after first informing him of his â€Å"place† and the â€Å"place† of his people, and how he would be allowed to start his school, but no real education or equality could be taught. John’s school is his symbolic â€Å"passing the rubicon†. Which leads ultimately leads to his final frustration of his school being shut down after the Judge hears of him deliberately disobeying his orders not to give a real education there. This story is a perfect case for why education is ultimately the most important factor in achieving ultimate equality and freedom. Without education, there is no advancement and no need for critical thought, without critical thought than there would be no reason for you to ever question your oppressed position, because you would not know you are being oppressed. I believe Thomas Jefferson sums up this sentiment perfectly, when he said, â€Å"Educate and inform the whole mass of the people†¦ They are the only sure reliance for the preservation of our liberty. † Without people knowing that there is alternatives to their current state of existence, there will be those who will fool them and rule over them, often under the guises of offering safety of security, or in the case of the judge, â€Å"reasonable aspirations†.