Pizza Hut Restaurants Chain within the UK Analysed with Marketing Mix Assignment

Pizza Hut Restaurants Chain within the UK Analysed with Marketing Mix Elements - Assignment Example After passing several phases, today the chain is one of the well-established pizza chains of the world. Pizza Hut is the world’s leading pizza chain presently operating approximately at 13,000 locations in more than 90 countries. The chain, started by only two brothers, today has links in more than 90 countries across the world with more than 30,000 employees are working day and night (Yahoo Finance). Today it is entertaining more than 171,000 customers by serving 97,000 pizzas per day in the United Kingdom alone. Financially, Pizza Hut is one of the largest pizza chains as in 2007; it sold 35.4 million pizzas in the UK. During 2010, among other companies of Yum, Pizza Hut went from worst to first in its value ratings (Yum Annual Report, 2010). Pizza Hut provides a huge variety of pizza items in different tastes and flavours which is comprised of its flagship Pan Pizza, stuffed crust pizza, Sicilian Pizza, pasta, snacks, and diversified nature of soft, hot and cold beverages. Beside these items, the chain also offers salads, pasta, and sandwiches. The new Pizza Hut branch will operate at Cambridge, therefore, in order to attract the young generation and student of Cambridge University, Pizza Hut is going to introduce ‘Youth Pizza’, one of the most appealing pizza of the company’s history. The main objectives of new Pizza Hut Restaurant are listed below. †¢ To attract the target market by producing innovative products of extra-large size of pizza and other items and make them to remain loyal with the Cambridge restaurant †¢ To collect a fairly healthy amount of revenue so that restaurant remain in competition To catch a preferable double figure profit margin To create an innovative, peaceful, respectful, and enthusiastic working environment To make and maintain strong customer relationships with local community to gain their loyalty on permanent basis 2. Pizza Hut Marketing Mix Pizza Hut will carry out its operations by introducing and developing innovative products in rapidly changing local fast food industry. The new restaurant will invest heavily in research to discover the innovative trends and demands through public surveys and questionnaire. By compiling a substantial database, necessary improvements will be done and therefore Pizza Hut will ensure that it will pay attention to its customers’ need and their demand regularly. A trend of UK customers to eat the pizza food is presented in the chart as Appendix-I while the external and internal factors which may affect the performance of Pizza Hut are discussed in Appendix-II and Appendix-III as PESTEL analysis and SWOT analysis respectively. 2.1 Product Pizza Hut Restaurant has a well sorted plan to launch exclusive products to remain prominent from the style of other competitors of UK fast food industry especially in Cambridge. The menu of Pizza Hut will be centered on a variety of dishes that will include a variety of burgers and pizzas, Cheesy Bites, Stuffed Crust, French fries, chips, snacks, and a variety of sauces and salads. The most

How do cultural factors influence a Multi National Company's decisions Essay

How do cultural factors influence a Multi National Company's decisions on location selection and organizational structure for it - Essay Example Transformation firms that differ significantly from national and international firms are making the later firms, are making them accountable to global markets and economic settings. Because of globalization effect, the state ability to regulate its economic activities is declining rapidly, while global markets increase in their dominance over national economic policies. These policies have to be aligned in a way that guarantees multinational companies and competitive advantage. Globalization has created ways for opportunities for increasing number of businesses to cross their countrywide borders and enlarge their market share, lessen expenses, as well as improve proficiency. Multinational companies are going global mainly because, of market saturation in the parent country; they look for new markets to bit competition. The multinational companies take advantage of the economies of scale in the targeted country to increase their business by gaining more stable profits. This as a resul t has led to increased growth of international movement of products and services rapidly. Cultural factors influence a Multi-National Company's decisions on location selection Cultural factors affect both the brand appearance and affect the structural organization of the company ranging from the management of workers, the sales of the product and the gratification of the consumers. Organizational structure has to be adjustable so that it can meet the cultural aspects in areas with varied cultures. According to research, culture comprises of a set of dogmas, moral principles, language, customs as well as laws apprehended in mutual by a country, a society, or other distinct group of individuals (Haleblian, McNamara and Davison, 2009). Currently, with many refugees in various nations worldwide, there is a wide range of cultural diversity, religious views, traditions as well as ethics, reflecting the dispersed basis of the people. Organizational culture is referred to as a pattern of mu tual understanding s around which action is organized. Alternatively, it can be taken to imply a scheme of knowledge, of standards for remarking, considering, appraising, and acting that serve to associate human societies to their environmental settings. From statistics, there has been an increase in developments in the area of transport and communications, which have made the universe a global community. Accordingly, there has been a reduction of trade barriers because of the presence free trade zones in a significant number of nations (Beamish and Lupton, 2009). However, despite the fact that there has been the lessening in trade blockades to entering new global markets, there are still various complications. Managers who deal with multinational organizations currently encounter an exterior setting that is rapidly altering multilayered, unreliable and dynamically competitive. Multinational organizations can help in the creation of competitive benefits; although only under particul ar conditions. It is of great significance to note that, issues that relate to diverse groups within the workforce are complex and delicate to handle. Therefore, this means that without substantial understanding of the diverse organizational and socioeconomic as well as cultural factors, multinational corporations may not flourish in taking full benefit of the existing resources and chances (Porter, 1998). Therefore, the practices of