Thursday, November 28, 2019

Rooselvelt Essays - Delano Family, Livingston Family,

Rooselvelt Franklin Delano Roosevelt Franklin Delano Roosevelt was the 32nd president of the United States. Roosevelt served longer than any other president. His unprecedented election to four terms in office will probably never be repeated; the 22nd Amendment to the Constitution of the United States, passed after his death, denies the right of any person to be elected president more than twice. Roosevelt held office during two of the greatest crises ever faced by the United States: the Great Depression of the 1930s, followed by World War II. His domestic program, known as the New Deal, introduced far-reaching reforms within the free enterprise system and prepared the way for what is often called the welfare state. His leadership of the Democratic Party transformed it into a political vehicle for American liberalism. Both in peacetime and in war his impact on the office of president was enormous. Although there had been strong presidents before him, they were the exception. In Roosevelt's 12 years in office strong executive leadership became a basic part of United States government. He made the office of president the center of diplomatic initiative and the focus of domestic reform. Roosevelt was born at his family's estate at Hyde Park, in Dutchess County, New York. He was the only child of James Roosevelt and Sara Delano Roosevelt. James Roosevelt was a moderately successful businessman, with a variety of investments and a special interest in coal. He was also a conservative Democrat who was interested in politics. His home overlooking the Hudson River was comfortable without being ostentatious, and the family occupied a prominent position among the social elite of the area. Sara Delano, 26 years younger than her previously widowed husband, brought to the marriage a fortune considerably larger than that of James Roosevelt. The Delano family had prospered trading with China, and Sara herself had spent some time with her parents in Hong Kong. Thus, Franklin was born into a pleasant and sociable home, with loving parents and congenial, rather aristocratic companions. Roosevelt often taken on European trips, and he also spent much time at a vacation home that James Roosevelt purchased on Campobello Island, on the Bay of Fundy, in New Brunswick, Canada. It was a pleasant life for the young Roosevelt, who was fond of the outdoors. He soon developed a passionate interest in natural history and became an ardent bird watcher. He grew to love outdoor sports and became an expert swimmer and a fine sailor. His mother supervised his education until he was 14. French-speaking and German-speaking tutors did most of the actual instruction and helped him develop early a talent for those languages. Young Roosevelt was a voracious reader. He was particularly fond of adventure tales, especially those that touched on the sea. He also developed an absorbing interest in stamp collecting, a hobby that taught him both history and geography and that was to afford him pleasure and relaxation during all of his adult life. Rossevelts selected Groton School in Massachusetts, which had a reputation as one of the finest of the exclusive private schools that prepared boys for the Ivy League colleges. Young Roosevelt was a good student, popular with his fellow students as well as with his teachers. From Groton Roosevelt went on to Harvard College. He entered in 1899, the year before his father died, and remained until 1904. He took his bachelor's degree in 1903 but returned to Harvard in the fall to serve as editor of the student newspaper, The Crimson. He was an above-average student at Harvard, but he devoted a great deal of time to extracurricular activities, and his grades suffered as a consequence. He was particularly interested in history and political economy and took courses in those subjects with outstanding professors. Although he was a competent journalist, his editorials in The Crimson were chiefly concerned with school spirit in athletics and show no sign of growing social consciousness or political awareness. However, he joined a Republican club in 1900, out of boyish enthusiasm for the vice-presidential candidacy of his distant cousin Theodore Roosevelt. In 1904 he cast his first vote in a presidential election for his cousin, who had become president after the a ssassination of President William McKinley in 1901.

Monday, November 25, 2019

Lawrence Snake Essays

Lawrence Snake Essays Lawrence Snake Paper Lawrence Snake Paper The duality of the last part in the poem where he reflects on the pettiness of his actions can be seen as a result of the contrast between a crisis response which is appropriate (attacking the snake as education and social convention would prescribe), and a crisis response which is manly, that is allowing the snake freedom to traverse the area and leave in peace. His poem manages to combine subtle observations of a short, tension-filled drama with the Insights of a moral thinker and writer. Perhaps what is most disturbing about the poem Is not that Lawrence was Indecisive about what to do, but that a poisonous snake presents an Inimitable foe, and that Lawrence for all his bravado was lucky to have escaped with the conclusion that he acted too meanly. D. H. LAWRENCE SNAKE Perhaps D. H. Lawrence (1885-1930) Is a misunderstood writer. This Is not to claim that the writer has understood him correctly. After all It Is a fashion for any curtly of literature, and surely the writer Is not one, to claim that only he/she has understood an author correctly and all others have either misunderstood or partly understood. D. H. Lawrence Is ore known for his novels than for his poetic abilities. If we think that the great writer was obsessed with sex or his works were mainly about sexuality, we will be mistaken. No doubt, D. H. Lawrence was quite serious about the question of relationship between sexes and its impact on human life. A healthy understanding of the human sexuality is a serious question for a healthy life. But mankind had to pay a hefty tuition fees before it understood this fact. It needed a Freud to explain to it the significance of it all. The religious priests thought that mankind was immoral till they name into the scene to preach them morality, particularly sexual morality. But this is a big topic. Let me come to the main question. Snake is a poem written by D. H. Lawrence running to some eighty lines. It is about his act of attacking a snake that was entering a hole after it took water in the water trough under a tree in his garden and his immediate feeling of remorse and self condemnation for the cowardly act. This poem is much talked about for its sexual images. It is not the snake but the authors inference from the little episode that matters. What is the importance of drinking on a hot, hot day? It is a most natural act of human life. It is beautiful. But the Voice of education tells otherwise. It says that there are innocent snakes and Venomous snakes and venomous snakes should be killed. The ugliness is In human mind and in the Voice of education and not In the sexual act as such. Am I confusing? Let me try to make it clear. Do not kill your sexuality, but pattern the same according to the social necessity. One need not feel guilty because of ones sexual force which is biological in nature. But humankind Is afflicted with this guilt consciousness which does not make It moral In any sense, definitely not In the sexual sense. This Is the underlying theme of D. H. Lawrence Snake. Len the end the author curses himself for having thrown that suck at the snake that was entering Into Its habitat after It took water. Sheathed poem Snake, In the Reptiles section of D. H. Lawrence book Birds, Beasts, and Flowers details a powerful few moments when Lawrence Is confronted by a snake at Lawrence water trough, In Terrain, Sicily. Not sure whether to attack it (for it is poisonous) or whether to simply admire it for its AAU , Lawrence ultimately leaves ten reader at ten Ana AT ten poem wit n Nils sense of pettiness at an attempt to scare it off by throwing a pitcher at it as it retreats down a hole in the wall. It is a famous poem roughly three pages in length that is unrushed, written in free verse, and representative of modernist literature. It was first published in 1921 and most critics agree that the encounter between Lawrence and the snake actually happened.

Thursday, November 21, 2019

Marketing Mix Strategy Nuematic Shoppe Essay Example | Topics and Well Written Essays - 2500 words

Marketing Mix Strategy Nuematic Shoppe - Essay Example Nuematic Shoppe is an Indian company dealing in distribution of pneumatics, hydraulics, LPG/CNG Gas Kits, Multivalves, Filters, Sealing elements, fittings, anti-vibration mounts. The company is a well known entity among the Indian industries with an international reputation as the only professional distributors of exclusive pneumatics and other products. Apart from the above mentioned products, the company is also representing hosts of Indian and international brands like â€Å"Shubhnorg†, â€Å"Stetters†, â€Å"Zeroil Hunter† and â€Å"Haag Zeissler† (www.neumaticshoppe.com) . As the company has good number of customers who place their requirements well in advance, the company is able to cater to the needs in time of emergency as it has stocks readily available. The company is powered with over 40 employees in the factory and 20 administrative staff handling the customer orders, queries, requisition and distribution.     Though the company was doing w ell in the market, there were few complaints arising from the customers about the quality of products which resulted in withdrawal of some orders by them. In order to identify the problem as per the marketing mix strategy, all the 7P’s of company are detailed below:1)  Product: The prodcut or the service is the element which satisfies the client’s needs generating two types of relationships with the prospect: a functional and a linking one which in turn relates to the products usefulness. The product manufactured by any company has to be in demand by the consumer (Belohlavek, 2008:15) .

Wednesday, November 20, 2019

SWOT Essay Example | Topics and Well Written Essays - 1750 words

SWOT - Essay Example The patriarch of the firm had built a culture of intricate customer service; they went deeper by understanding their customer’s needs completely Culture of intricate customer service; Through innovative means of handling their customers such as the delivery service Evergreen established its pedigree in customer service compared to its competitors. Customers and market: Their market comprised of highly educated, upper income, health conscious and informed; this means that they were able to sell easily their natural and organic foods to them. The company prided itself on immaculate service and superior and fresh products, meaning that were able easily convince their target market to buy those goods from them. The market for natural products in Rocky Mountain States had the highest rates of growth in terms of market expansion, given as 11.4 percent against a Midwest rate of merely three percent. Original marketing expertise: Their marketing technique even though simple, but it ha s been effective over the years, as the customers have grown accustomed to it. The quirky, original hand painted signs displayed both outside and indoors had a remarkable success in imprinting the company’s brand name. Strong brand and reputation: The founder had built a strong brand name through provision of quality products over a long period luring many people to the image of the brand; this in fact aided the company in the process of acquisition. Effective and efficient management: Their acquisition strategy and general management style and decentralized system of control had achieved considerable results for the firm. Their style of management was very sophisticated for such a relatively small firm; as such, styles were typical of large firms, the company introduced comprehensive appraisal of their operations. The firm holds on to their staff especially those who occupy important decision-making roles. The overall strength of the stores and the firm itself is the company ’s CEO; she is the rock of the company making important decisions that have propelled the company to its heights from the humble beginnings that it was founded upon. Norton oversaw acquisitions that contributed to a considerable degree to the company’s overall gross profits; the growth in the company’s profit is the foundation of its growth. Weaknesses: Risky acquisition style: The Company has lost money before in its mergers and acquisitions in the past three years; this process of investing in loss making enterprise was not properly thought out. Non-prime Location of the company stores: The company was located in areas that were lower in prime compared to rival supermarket chains in the same region; this might affect its level of comparability and growth potential. Lack of superior access to distribution channels compared to competitors: Larger competitors in the same area had the advantage of own branding of their own goods unlike the case study, whose produc ts were perishable and therefore unlikely to be branded. Opportunities: Political/Legal A new cross regional market: By moving out of the Rocky Mountain West region, the company had expressed its thirst for a market far away from the region of its establishment. The acquisition of the Arugula Grocers is

Monday, November 18, 2019

Cloud Computing In Todays Organizations And The Future Essay

Cloud Computing In Todays Organizations And The Future - Essay Example Using cloud computing, users can use a wide range of software and data management applications using cloud services. As Schauland (2011) states, â€Å"surfacing in late 2007, cloud computing is used to allow services used in everyday practice to be moved onto the Internet rather than stored on a local computer†. Cloud computing offers a number of considerable benefits to business professionals, such as, cloud-based accounting and billing, project management, website hosting, and document storage. Along with these benefits, cloud computing also provides management services to all small and large companies, such as, customer relationship management and database management services. â€Å"Cloud computing provides computation, software applications, data access, data management and storage resources without requiring cloud users to know the location and other details of the computing infrastructure† (Singh, Kharbanda, & Kaur, 2012, p. 945). Companies just need to contact cloud services providers to get these services. Some of the main companies that provide cloud services to individuals and companies include Cisco, Windows, Google, and Salesforce.com. All of these companies are highly professional and provide various cloud computing services to users all over the world. In this paper, we will discuss the ways cloud services providers help small and large companies in carrying out their IT related business activities. Description of Cloud Computing Within AT&T NextGen Inc. is a software company that uses AT&T for cloud computing services. AT&T is an American telecommunication company which also provides cloud computing services to businesses to manage their business operations. For example, NextGen uses cloud computing for customer relationship management because of which the company is enjoying increased customer satisfaction and retention levels. AT&T also manages database application and operating system software of the company. Some other services that NextGen gets from the cloud services provider include data management by AT&T internet data center, data security, audit controls, network management, storage infrastructure and server management, self-service computing, and web portal. The company pays monthly bill to AT&T on per use basis through credit card. There are no upfront charges or termination fees which shows the consumer-orientation of AT&T cloud services. The ready-made hosted inf rastructure of AT&T cloud services provides a number of considerable benefits to NextGen some of which include quick response to business needs, reliable data management, improved customer service, reduced need of long implementation cycles for employees, and reduced capital expenditures. NextGen uses Linux operating system for management of computer processes and Apache version 2.4 as the web server. Apache is the world’s most efficient and customizable HTTP server application. For secure data management, the company uses My SQL which provides scalable and reliable performance to users. The network structure being used by the company is simple. The company used wireless access point which has provides simple configuration options to the users, for example, allowing or restricting broadcast SSID to associate, enable or disable

Friday, November 15, 2019

Moving Towards Convergence Convergence Trends Media Essay

Moving Towards Convergence Convergence Trends Media Essay The era of Gutenberg is virtually over. A brand new digital communications technology has emerged. An electronic superhighway is beginning to girdle the globe as voice, video and data converge, bringing in their wake a new basket of digital, multimedia and interactive communication technologies. But it is not just the technologies that concern us. It is the social change that accompanies the technologies that must be our prime concern. The new technologies are doing much more. They are changing the way we live-the way we work, relax, manage our money, trade and communicate with each other. The new technologies are changing the way we perceive people, cultures, countries and companies and our expectations of them and also our expectations of ourselves. With blurring of geographical boundaries, thanks to the distance insensitive Internet, majority of business and individual are becoming part of a high-speed networking fabric which will enable secure digital communication of voice, data, and video to or from anyone, any where and anytime. Till recently, it wold have sounded like a chapter straight out of science fiction fortunately, the technology now exists to deliver it. Customers now want to pick and chose from narrowcast and broadcast. They want a fusion of voice, data, and video in all possible mixes. In other words, this means the availability of multiple technology choices to fulfill the customers desire for anytime access to people, information, and commerce. But convergence does not necessarily sound the death knell of age-old-technologies. In fact, it leaves enough room for many technologies to co-exist and one will not replace the other outright. This is because no one technology can meet all the requirements of the market-place. Hence, each technology will find its niche and redefine new and old classes of service and user terminals. In this context one can safely assume that there will be a rash of new user terminals that will let us communicate in ways we dream. Convergence is the key today. We can think about convergence in several different ways. One is in terms of the actual industries converging, such as communication, entertainment, and computing. Another is converging voice, video, and data over a common infrastructure or within a common computing platform. One important factor during convergence is the transformation of the desktop computer through faster processors supporting advanced graphics and multimedia capabilities. The PC today is a collaborative communication and media tool . Another factor driving convergence is the cost of maintaining three separate networks for voice, video, and data. Corporations can realize substantial saving in equipment, staff, and services by using converged networks. Enterprises are looking at cost savings in the WAN as the first leverage point for convergence. Using Voice-over-Frame Relay, VOIP and Voice-over-ATM the same WAN lines can be used for voice as well as data, resulting in substantial cost savings. Next, enterprises want to install the LAN and WAN infrastructure to do real-time video and audio information delivery. For education, a professors lecture can be delivered to remote campuses live or as stored video-on-demand files on a web sites, Converged networks can also be used to deliver corporate communications, presentations, and training to employees directly at their desktop. 2. Points to ponder Changing Mindsets There is emerging evidence of the immediate benefits of convergence strategies, if investments are made strategically, but these short term gains are not the only opportunity. Our focus is to look at opportunity both short and long term, created by the emergence of hybrid media and how companies can capitalize on these opportunities. Now to look at the opportunities it creates for the future. Potential to increase revenue > Reaches both cyber and traditional segments > Achieved synergies between online and offline business to promote sales > Increase access to businesses anytime and anywhere > Premium services such as customization, home delivery and choice tools increase the stickiness and allow companies to charge a premium price Potential to reduce costs > Build on a common inventory, information and logistics base > Reduce cost of contacting customers and other interaction costs > Virtual communities can help reduce the company supplied information and support > Involves customers as co-producers, reduces RD and marketing costs Creating options > Allows the company to reserve future options > Creates opportunities to move into segments or strategies online and offline as the technology and consumers continue to evolve What is Converging? Convergence, as we are referring here, means more than fusion of technologies (television, computers, wireless etc). The focus area is more of a basic convergence within a consumer- the new possibilities created by technologies and the past consumption patterns of the consumer which was restricted to traditional media consumption. The convergence will shape how the internet and other technologies unfold, and the opportunities created for companies. These are some of the questions which need to be dealt in detail. To understand and analyze the impact of media convergence , I have done a detailed case study analysis of two classic modern day examples of media convergence strategies. The case not only helps understand the practical application of media tools but also gives a measurable index in terms of its success. 1. XBOX Launch Strategy Objectives To bring the XBOX console to India by introducing the category in an organized manner. To reach out to a fairly affluent, gizmo friendly and upwardly mobile audience. Implementation The launch of X BOX provides an illustrative case study for convergence and optimum use of various advertising mediums. The launch was divided into two phases First phase to focus on generating a pre launch buzz and demand through interactive medium, while the Second phase saw the launch campaign of the console focusing on brand building advertising and viral Marketing. First Phase: The first phase saw the use of primarily two interactive mediums Internet and Mobile (SMS+WAP). It focused on generating demand for a category and brand which was getting introduced in India for the first time. Since the objective was to reach out to a fairly affluent, gizmo friendly and upwardly mobile audience a combination of Internet and Mobile media was chosen to execute the campaign. Viral marketing was weaved at every step of the campaign to maximize the media reach both on internet and mobile platforms. Campaign was seamlessly integrated on web, mobile and on ground to synchronize the lead generation activity from across all the media platforms. Internet campaign: The internet campaign launch synchronized the outbreak of homepage banners on all the major portals in India like Rediff.com, MSN.co.in, Yahoo.co.in, Sify.com, Indiatimes.com etc. All the mass portals combined together provided reach to 80% of the Indian audience logging on to the internet on a particular day. The impact of through size and visibility of the homepage properties across the main portals made the X Box campaign an instant hit and a talking point in media circles. The response on the first day itself was very promising with almost 20,000 users visiting the website. Mobile campaign: SMS: A short code campaign was activated through all consumer-facing on ground collaterals. Users could know more about XBOX by SMSing XBOX to 8243. A similar viral marketing campaign was conducted on Mobile where users could win wireless keyboard and mouse by forwarding the SMS with the XBOX offer to their friends. More than 2,000 unique users referred the promo SMS to around 4400 unique users. In all, the SMS engine saw 24,000 Hits with 16,000 Unique Users asking for the promo details. WAP: WAP Platform was chosen to be used for the first time in any of Microsoft campaigns for X BOX since the audience browsing WAP sites fitted in perfectly with Xboxs target audience. The WAP Site powered by Yahoo was promoted on Yahoo and Airtel WAP Sites. The WAP page got close to 120,000 hits with 20,000 Unique Users visiting the page during the two month campaign. Second Phase: The second phase clearly chalked out the objective of introducing the product to the audience through brand building media properties and maximizing interactions. The launch phase saw a multi media campaign across radio, TV, OOH and Internet. The TVC was really clutter breaking and had a viral appeal and the same was used as a video banner with astounding results. TVC and Video Banners did exceptionally well for the campaign. Almost every impression resulted in some interaction from the user making the video ad i.e. the TVC reach to almost 700,000 unique users seeing it twice. Results The combined effect of radio, TV, OOH , mobile and Internet made X box launch , one of the most successful launch for Microsoft and provided the perfect example of the convergence of traditional and modern mediums of advertising and its implication , thereof. This helped in generating a lot of traffic to the microsite with 10 million impressions on the same. Also the number of interactions and queries were close to 150,000. Also this overall campaign helped in reducing the cost per interaction to USD 0.33 per interaction. Since the TG was affluent, gizmo freak and upwardly mobile population the use of digital media and mobile in combination with the older mediums like TV, Print, Out of Home worked wonders for the campaign. The interactivity levels went up so much that almost every impression resulted in either a comment or a query. There were as much as 700,000 impressions on the TVC for the campaign. This case study beautifully illustrates how both mobile and internet were interchangeably used and worked wonders for the brand. 2. Barrack Obama Presidential Election Campaign Objective Increase interactivity with all the sections of the society and of different age groups. Also to increase word of mouth advocacy for Brand Obama Implementation The Barack Obama Marketing campaign is the best example of how convergence of the media was used to promote him as the Americas next president. Multichannel marketing is best recommended but one cannot force people to use new mediums, masses need to be talked to with mediums you want them to use otherwise they wont notice you. They need to communicated in a way which is non intrusive but interesting and engaging at the same time. The Obama campaign had a widespread reach and was impossible to ignore. They used traditional media such as radio, television and direct mail and they used them effectively as they knew their target audience and delivered crisp messages to them. Traditional media was the best way to target baby boomers and older Americans. It was a strong campaign which covered the maximum reach in that for an entire half an hour blocked half an hour across channels for his own commercial in waning hours of the campaign. The Obama campaign could practically print money, this is one of the main reasons how the multichannel marketing campaign was possible. Obama for his campaign even bought a satellite channel for 24 hours Obama TV. The online campaign launched for promotion of Obama as a presidential candidate is an excellent example how internet as a medium was used mobilize audience and interact with party and candidate. The campaigns website was not normal brochure ware but an interactive tool where supporters could log in, find supporters in each area; help the campaign identify prospective voters and support volunteers for the campaign. These people could also help in canvassing and word of mouth publicity. The site also had functions and tools which could be used to enable supporters to successfully advocate for Obama online. The site had been designed to encourage contribution and donations at every click. EDMs and mailers were extensively used for promotion of agenda. Though these were agenda based the mailers were very informal and interactive. Each covered a single topic every time. They were short and to the point and were frequent enough for top of mind recall, and mostly included a link to a video with candidate talking directly to the subscriber. They also used Youtube, world largest video content website for its video infrastructure. They set up a YouTube channel through which they communicated with YouTube users. But because YouTube videos can be pasted anywhere, they used their YouTube videos on their Web site, in their blog, on Facebook, and anywhere else they needed video. For this they had a specialized team who took care of videos suited to the requirements of the Youtube campaign. The uploaded videos were primarily made for being uploaded on Youtube and were not just TV commercials. Not only did they have their Facebook, MySpace and Twitter, the Obama campaign established a social networking presence at ethnic social networks like Black Planet, MiGente and AsianAve as well as Eons, Faithbase and Glee. The Obama campaign used the text messaging brilliantly. They also had a mobile website which was used to generate database and interact with people through mobile and use it as a viral instrument. The iphone users among their supporters could download an Obama application that encouraged people organize and spread the word. The campaign not only was present on Search Engine Ads but also had a presence on online display banners. There was hardly any campaign related to politics online without Obama banners running on it. Through the database generated online and on the mobile content page, the campaign administrators used them to create Obama loyalists and supporters. For the youth community the campaign was also present on a highly targeted channel like gaming with display ads on gaming sites. Video game ads are a perfect example of getting the message before an audiences preferred medium. Adult Millennial men and young Gen X men are heavy gamers and, as a result, are hard to reach. Video game ads were the perfect medium to reach these voters. Social Media Marketing Barack Obama and his team actively used social media to connect with supporters and potential voters from every part of the country. On MySpace alone, Obama had over 350,000 friends, Facebook shows over 270,000, and YouTube shows over 24,000 in subscribers. The Obama site promotes its own group and event system with the my.barackobama.com section (you can set up your own group, blog, etc.) Baracks also integrated Flickr Videos into his website as well. They actively used Flickr to upload pictures of the campaign rallies, speeches and appearances. Not only had it helped in engaging people who were there in the event but also the pictures also provided the users to blog about the campaign and get a dialogue going on. Finally, and not insignificantly, the photos engaged the Flickr community itself, which is filled with very passionate photographers, amatuer and professional alike. Results About a million people signed up for Obamas text messaging program showing the amount of involvement of the people in the campaign. More than a 0.25 million text messages were exchanged by people to join the program showing word of mouth advocacy. The same was noticed for online and other mediums together. Obama was able to engage all the classes of audience through all the mediums together. People started blogging and discussing the political agendas and promoting the same. Brand loyalty built by engaging the users. The number of people who joined communities on facebook (5,969,069), myspace(13,50,000) and youtube(1,67,000 subscribers) shows the amount of support the campaign was able to generate amongst the users. Positive word of mouth publicity generated as the campaign was able to engage audience to do it for them rather than the brand publicizing themselves. Hence showing that the audience is more affected by peer pressure than anything else. New Media convergence and tools offered by the same gives freedom to the user which helps in generating honest feedback mechanism and engage audience with the brand more. The seed of effective convergence has to be nourished well today, so that the world and India as a nation reap its benefits in the future. Convergence as a tool should be regulated, governed and practiced in the right spirit to make it a part of the fabric of the nation. This convergence of technologies brings numerous benefits to consumers: Convenience, Random access, On-demand availability. It also facilitates the option of aggregation and collaboration of Information and giving an option of distributing and sharing of the same. Marketers today should look at chalking out strategies that are independent of a medium, instead take into account the several mediums that are at a users disposal each carefully tied in with a common message to give it a 360 degree exposure. The increasingly competitive environment in the multimedia industry promises tremendous user benefits through increased savings in time, greater choice, and an explosion of innovative services and products. This is the promise, to date, truly interactive services allowing the viewer to descend through a series of levels of information are still at the experimental stage. The development of multimedia services will not replace judgment value that is provided by the traditional media. Hence, the traditional media will still have a large role to play in the new multimedia world. Multimedia has the potential to vastly increase the range of services available, and offer its users a larger choice of applications but new technology alone will not ensure success; it is the people who use it who will decide the future of multimedia. The users wants and needs; how they will manage the flood of options; and, above all, whether or not they will pay for the freedom of choice are what counts. Â  

Wednesday, November 13, 2019

Essay --

The background of this case is that a teacher named Kristja J. Falvo had her children attend a school called Owasso Independent School District located in Tulsa Oklahoma. Her children told her that they were too embarrassed to show their work because of a grading practice in their school. What they would do is they would give someone else their homework or test and they would grade each others work and then give them a grade on it. Then after that they would have to call out their grade or say them out loud to the class our say it privately to the teacher. The problem that the Mother was having was that even though they could say their grade bad or good another student from their class would know their grade. So Mrs. Falvo filed a lawsuit on the school for the right of privacy. The lawsuit was filed because Mrs. Falvo felt that her children were embarrassed to show their work to other students even if it was a bad grade that the kids didn't feel confident about. She was afraid that her kids didn't feel as devoted to do their homework, because they knew that the next school day they would have to show how good they did and they don't want that. The other thing is that the kids are also being pressured to do really good on their homework, because the next morning they don't want to feel embarrassed on how bad they did. Her children actually told her that they were embarrassed to show their work. This peer review could lead to very bad problems. It could lead to low self esteem and grow up to someone who is always second guessing themselves. It was a good idea that she filed that lawsuit because the homework checked process was against the child's right to privacy. The argument were that the school district thought that the indi... ...gs and medical instruments for the purpose of doing conception. Anyone who caught doing this is fine or brought to jail or both. Griswold and her Doctor were both fined hundred dollars. So both of them appealed. The ruling was that privacy inside a marriage is off limit to the government. I think this would go under Federal power. I think this because it has to do with the laws. The supreme gathered up to discuss about this case with a leader and they decided on a ruling together. This does infact impact my friends and families. A lot of my friend go to school and my sibling also go to school. Actually we do this same thing in chemistry class except we don’t have any problem about it at least I hope we don’t. Even though this exact problem is not infecting me I still know a lot of people that like to keep their grade hidden and not share them with other people.

Monday, November 11, 2019

Nike’s CSR challenge Essay

It can be seen from the passage that Nike’s Asian factories audited hundreds of factories in 2003 and 2004 and found cases of abusive treatment in more than a quarter of its South Asian plants.And in 2005 Nike returned to report its social and environmental practices. It said that staffs and employees work in a poor environment .Between 25% to 50% of its employees and staffs in the region restrict access to toilets and drinking water during the workday. Besides , a lot of staffs have to work for extra hours per week and wage level is lower than other industries. These kind of social and environment issues not only happen in Nike ,but also in many other industries. However , Nike start to report the detail of all its factories and in fact Nike devote more to improving conditions than its competitors. New method to solve CSR problems are needed. Nike come out a new realization. This new realization lead to a new strategy,which involves the company engaging labor ministries, civi l society ,to establish companies’ standards of social and environmental performance. Nike have realized that the responsibility of one is to work towards the accountability of all. The strategy is that instead of the closed system , company will establish an open system. Nike also realize that the company’s future depends on the way customers, suppliers, investors and others relate to it. Leadership is another challenge that Nike is facing. Traditional leadership make the manager only do their duty, but not thinking about other fact. New Corporate leadership require managers be ‘leaders beyond borders’,which means they should reach across such borders to engage others in dialogue and action to address. In addition ,Nike should consider wider issues of trade flows, governance, media, financial markets and politics,if it wants to survive in new open system. Nike’s efforts will be meaningless if Nike do not make changes in financial markets Case Questions Q1: In referring to the opening profile and the closing case for this chapter, discuss the challenges regarding corporate social responsibility that companies in the apparel industry face in its supply chains around the  world? Answer: There have been cases reported abusive treatments in more than a quarter of its South Asian plants. Another report is that 25%-50% of factories in the region restrict access to toilets and drinking water during the workday. The same percentage that was reported also applied to factories denying workers at least one day off of the seven days they already work.Nike’s CSR Challenge highlighted that difficulty of bring wholesale to change to a company that isn’t centralized. Instead the challenge is now to reform the way business is done. Leadership was traditionally seen as guiding employees towards the goal of the company. What is needed is a more open form of leadership that calls for collaboration among mutually parties in order to solve systemic problems.The challenges are too reshape the signals being given out by its supply chains group to itself and its competitors. So that the companies can operate in a sustainable and just way, which is also financially viable Q2: Discuss the meaning and implications of the statement by a Nike representative thatâ€Å"consumers are not rewarding us for investments in improved social performance in supply chains.† Answer: Nike start to create a positive environment and change system for upgrading.As a result ,Nike will attract more consumers and bring feedback from consumers. This will help Nike continue going forwards. Q3: What does it mean to have an industry open-systems approach to social responsibility?What parties are involved? Who are the stakeholders? Answer: It depends on the way consumers , suppliers ,investors and other related to it. It means all the groups of company need to consider social and environment problems.The open system involve labor ministries, civil society and competitors.The stakeholders are customers, suppliers, investors, and others relate to it. Q4: What is meant by â€Å"leadership beyond borders†? Answer: It means people who can see across borders created by others,such as the borders of their jobs,and reach across such borders to engage others in dialogue and action to address systemic problems. Q5: Is it possible to have â€Å"a compatibility of profits with people and planet†? Whose responsibility is it to achieve that state? Answer: Yes ,it is possible. Companies’ first aim is profit. Through making profit a company can survive .However ,at the same time ,company should take care of their staffs and employees,or they will fail to make the profit. In addition ,environment is also very important. Company should protect the environment as well as making profit.Environment should not be neglected. People, environment and profit should be balanced.It’s all consumers, suppliers and investors,and employees responsibility to achieve that state. Conclusion: This case talks about CSR challenges that Nike are facing. The fact is not only Nike ,but also other industries are facing these challenges. However,Nike devotes itself to making a new strategy. It makes a positive environment. Besides, leadership is also a challenge for Nike and other industries. Companies should focus on â€Å"leadership beyond borders†, which means management is expected to beyond borders created by others such as the borders of their job, and reach across such borders to engage others in dialogue and action to address systemic problems. In a word ,environment, profit and human should be balanced.

Friday, November 8, 2019

101 Compare and Contrast Essay Ideas for Students

101 Compare and Contrast Essay Ideas for Students Compare and contrast essays are taught in school for many reasons. For one thing, they are relatively easy to teach, understand, and format. Students can typically understand the structure with just a short amount of instruction. In addition, these essays allow students develop critical thinking skills to approach a variety of topics. Brainstorming Tip One fun way to get students started brainstorming their compare and contrast essays is to create a Venn diagram, where the overlapping sections of the circle contain similarities and the non-overlapping areas contain the differing traits. Following is a list of 101 topics for compare and contrast essays that you are welcome to use in your classroom. As you look through the list you will see that some items are academic in nature while others are included for interest-building and fun writing activities. Apple vs. MicrosoftCoke vs. PepsiRenaissance Art vs. Baroque ArtAntebellum Era vs. Reconstruction Era in American HistoryChildhood vs. AdulthoodStar Wars vs. Star TrekBiology vs. ChemistryAstrology vs. AstronomyAmerican Government vs. British Government (or any world government)Fruits vs. VegetablesDogs vs. CatsEgo vs. SuperegoChristianity vs. Judaism (or any world religion)Republican vs. DemocratMonarchy vs. PresidencyUS President vs. UK Prime MinisterJazz vs. Classical MusicRed vs. White (or any two colors)Soccer vs. FootballNorth vs. South Before the Civil WarNew England Colonies vs. Middle Colonies OR vs. Southern ColoniesCash vs. Credit CardsSam vs. Frodo BagginsGandalf vs. DumbledoreFred vs. ShaggyRap vs. PopArticles of Confederation vs. U.S. ConstitutionHenry VIII vs. King Louis XIVStocks vs. BondsMonopolies vs. OligopoliesCommunism vs. CapitalismSocialism vs. CapitalismDiesel vs. PetroleumNuclear Power vs. Solar PowerSaltwater Fish vs. Freshwater FishSquids vs. OctopusMammals vs. Reptiles Baleen vs. Toothed WhalesSeals vs. Sea LionsCrocodiles vs. AlligatorsBats vs. BirdsOven vs. MicrowaveGreek vs. Roman MythologyChinese vs. JapaneseComedy vs. DramaRenting vs. OwningMozart vs. BeethovenOnline vs. Traditional EducationNorth vs. South PoleWatercolor vs. Oil1984 vs. Fahrenheit 451Emily Dickinson vs. Samuel Taylor ColeridgeW.E.B. DuBois vs. Booker T. WashingtonStrawberries vs. ApplesAirplanes vs. HelicoptersHitler vs. NapoleonRoman Empire vs. British EmpirePaper vs. PlasticItaly vs. SpainBaseball vs. CricketJefferson vs. AdamsThoroughbreds vs. ClydesdalesSpiders vs. ScorpionsNorthern Hemisphere vs. Southern HemisphereHobbes vs. LockeFriends vs. FamilyDried Fruit vs. FreshPorcelain vs. GlassModern Dance vs. Ballroom DancingAmerican Idol vs. The VoiceReality TV vs. SitcomsPicard vs. KirkBooks vs. MoviesMagazines vs. Comic BooksAntique vs. NewPublic vs. Private TransportationEmail vs. LettersFacebook vs. TwitterCoffee vs. an Energy DrinkToads vs. FrogsProfit vs. Non-ProfitBoy s vs. Girls Birds vs. DinosaursHigh School vs. CollegeChamberlain vs. ChurchillOffense vs. DefenseJordan vs. BryantHarry vs. DracoRoses vs. CarnationsPoetry vs. ProseFiction vs. NonfictionLions vs. TigersVampires vs. WerewolvesLollipops vs. popsiclesSummer vs. WinterRecycling vs. LandfillMotorcycle vs. BicycleHalogen vs. IncandescentNewton vs. Einstein. Go on vacation vs. StaycationRock vs. Scissors

Wednesday, November 6, 2019

Free Essays on Sears Tower

SEARS TOWER The Petrona Towers in Malaysia may hold the world’s tallest building title, but the Sears Tower is the tallest building in North America. . (BENNET p.40) The functions of skyscrapers are usually for commercial use. The Sears Tower is a fine example of it, not only for being the headquarters for Sears it was named the â€Å"Home Insurance Building.† The Reliance Building in Chicago was built in 1895, it was fifteen stories high, and it used a semi rigid steel frame. The rigid steel frame was held together with steel beams and connected by rivets. (BENNET p.44) Over the years steel and concrete productions and new technologie reach a higher level, architects use these new materials to reach a greater height in the designs of skyscrapers. The Sears Tower is studied by architects and engineers for it is extraordinary architectural design. The Sears Tower became the tallest building in the world in May of 1973, in Chicago, Illinois when the final beam was positioned and bolted in place. It was an exhilarating day for every person who had a love of skyscrapers. The Sears Tower surpassed the previous record holder, the World Trade Center in Manhattan that was done in 1972 and before that the Empire State Building held the record since 1931. The Sears Tower was built for Sears Roebuck & Company the world’s largest retail store. Sears was growing at an enormous rate and needed more office space for the company’s growing popula... Free Essays on Sears Tower Free Essays on Sears Tower SEARS TOWER The Petrona Towers in Malaysia may hold the world’s tallest building title, but the Sears Tower is the tallest building in North America. . (BENNET p.40) The functions of skyscrapers are usually for commercial use. The Sears Tower is a fine example of it, not only for being the headquarters for Sears it was named the â€Å"Home Insurance Building.† The Reliance Building in Chicago was built in 1895, it was fifteen stories high, and it used a semi rigid steel frame. The rigid steel frame was held together with steel beams and connected by rivets. (BENNET p.44) Over the years steel and concrete productions and new technologie reach a higher level, architects use these new materials to reach a greater height in the designs of skyscrapers. The Sears Tower is studied by architects and engineers for it is extraordinary architectural design. The Sears Tower became the tallest building in the world in May of 1973, in Chicago, Illinois when the final beam was positioned and bolted in place. It was an exhilarating day for every person who had a love of skyscrapers. The Sears Tower surpassed the previous record holder, the World Trade Center in Manhattan that was done in 1972 and before that the Empire State Building held the record since 1931. The Sears Tower was built for Sears Roebuck & Company the world’s largest retail store. Sears was growing at an enormous rate and needed more office space for the company’s growing popula...

Monday, November 4, 2019

4 cases analysis about strategic managmnent Essay

4 cases analysis about strategic managmnent - Essay Example h at this point, it is more correct to say he started assembling his own PCs) and soon targeted large corporate accounts with his low-cost computers. He also started to be more aggressive in his marketing campaigns, putting out ads in computer trade publications in time with the first-ever sales and product catalog of his company. About a decade later, sales reached nearly US$3.5 billion annually and by 2001, reached the top rank in global market share in computer sales (also number one in the U.S.). However, this rapid growth soon reached a plateau due to a disorganized corporate structure from having a very rapid growth. It abandoned its retail outlet distribution system and went back to direct distribution which was its original business model responsible for its success. Its business model is anchored on an efficient supply-chain management and logistics system that delivers made-to-order PCs direct to consumers. It also deliberately waits for few months for any new computer technology (whether hardware or software) to become standardized for it to be able to leverage its core competence in fast assembly of PCs. This minimizes its risks to technological obsolescence in an industry that is characterized by very rapid changes. Main Strategic Issues – Dell, Inc. is faced with a changed business and economic environment in which its competitors were able to catch up or match its low-cost pricing. This put pressure on the companys finances as profit margins were squeezed. The reductions of its overhead expenses plus manufacturing efficiencies gave it virtual monopoly of low-cost PCs but not anymore. Further, its leverage in terms of purchasing power from its supplies had been somewhat dented with the slowdown in PC sales worldwide to just 5% annually compared to torrid growth rates in prior years. Lastly, the biggest challenge facing the company is the vast change in consumer behaviors. The trend is now for a potential buyer to go to a retail store to

Friday, November 1, 2019

Northern California film history assignment Essay

Northern California film history assignment - Essay Example ory that has caused the movie industry to evolve into its current form, the opinions and findings of Trimble will emerge as most relevant and realistic. There is an element of a forgotten past behind Hollywood’s emergence as the capital of motion picture industry. The events that can reveal the historic background of this transformation date as long back to the early 1900s when the production activities began shifting from San Francisco to Los Angels in 1907. This has heralded a major change for the Northern California movie scenario apart from the changes the film industry underwent as a whole. Before that most of the production activities in the US have been centered in San Francisco Bay Area. An inquiry down the lane of history reveals that the Bay Area was a fertile hub for the early experiments, inventions, and evolution of motion pictures. Pioneers like Edward Muybridge, Edison, and Edwin Porter were involved in the process of movie making in the Bay Area. Without their contributions the motion film industry in US would not have gained its momentum. Thus one cannot overlook as irrelevant Trimble’s observation that motion pictures were invented in San Francisco. Yet, much of the print history on motion pictures has ignored San Francisco’s contribution and directed their focus on Hollywood as the cognation point of film industry. Credit doesn’t seem to have been given where it actually belongs and the flawed assumptions need to be rectified in the light of the facts available. However, if one explores the oral history in the matter the contention seems to honor Southern California’s role in giving the boost to the movie industry that made it flourish to its current status. When one examines history and the recorded facts therein, it becomes evident that San Franciscans are key players in the making of the movies and their role has been pivotal right from the embryonic stage of motion pictures’ development as an industry. It was Eadward Muybridge,